Freelance B2B Paid Media Specialist (Google Ads & LinkedIn Ads) at Compound Growth Marketing Bo[...]

Comunidade Metodista; Boston (MA); Remote; USD 70,000 - 110,000; Full time

Benefits offered by this job

Remote-friendly contract-based role

Exposure to top B2B SaaS brands

Flexible workload and autonomy

Job summary

Compound Growth Marketing is seeking a freelance B2B Paid Media Specialist to manage Google Ads, LinkedIn Ads, and other platforms for a portfolio of SaaS and tech clients. You will plan, activate, optimize, and report on campaigns with a strong emphasis on ROI and pipeline impact.

The role is remote, contract-based, and ideal for a candidate with 5–10+ years of hands-on paid media experience in B2B. East Coast hours are preferred for client collaboration.

Qualifications

• 5–10+ years of paid media experience in B2B
• Deep experience in Google Ads, LinkedIn Ads, Meta, and Reddit
• Strong ability to plan, activate, optimize, and report campaigns
• Excellent analytical and numeric reasoning for performance data
• Comfortable working independently in a remote, fast-paced environment

Responsibilities

• Develop channel-specific paid media strategies aligned to client goals
• Build and present media plans with targeting, budgets, and channel mix
• Execute end-to-end campaigns in Google, Meta, and LinkedIn Campaign Manager
• Create A/B tests and optimize creatives, audiences, and bids
• Provide regular performance insights and client-ready reporting

Skills

Paid search

Paid social

B2B demand gen

Analytics & reporting

Tools

Google Ads

LinkedIn Campaign Manager

Meta Ads

Reddit Ads

Bing Ads

Job description

Freelance B2B Paid Media Specialist (Google Ads & LinkedIn Ads) job at Compound Growth Marketing. Boston, MA.

Compound Growth Marketing is a B2B demand generation agency that partners with high-growth SaaS and tech companies to build and scale predictable pipeline. We’re currently looking for a freelance Paid Media Specialist with deep experience in Paid Search (Google Ads, Bing) and Paid Social (LinkedIn Ads, Meta, Reddit) to support a growing portfolio of B2B clients.

This is a remote, contract-based role. The ideal candidate has 5–10+ years of hands‑on experience managing paid media for B2B companies, with strong skills across strategy, activation, account management, optimization, and reporting.

Key Responsibilities

Strategy & Planning

• Develop channel-specific paid media strategies tailored to client goals (e.g., lead generation, pipeline acceleration, brand awareness)
• Build and present media plans with clear targeting, budget allocation, and channel mix recommendations
• Provide audience segmentation and targeting strategies based on ICPs, funnel stages, and offer types

Campaign Activation & Execution

• Own end-to-end campaign setup in Google Ads, Meta, and LinkedIn Campaign Manager (build campaigns, ad groups, creatives, tracking)
• Develop A/B testing plans and implement experimentation across creatives, offers, audiences, and bidding strategies
• Ensure proper tracking and attribution using UTM parameters and platform pixels, working with internal and client teams as needed

Account Management & Optimization

• Monitor campaign pacing and performance daily/weekly to ensure delivery against KPIs
• Proactively surface insights and optimization opportunities based on performance trends and client feedback
• Conduct keyword research, competitive analysis, and audience refinement to improve campaign results
• Adjust targeting, creative, and bidding strategies to maximize ROI

Reporting & Communication

• Create regular performance reports with clear insights, trends, and recommended next steps
• Collaborate with internal teams (creative, GTM strategy, analytics) to align media strategy with broader demand generation goals

Join client calls to present results, discuss strategy, and provide POVs on evolving media plans

Requirements

• 5–10+ years of paid media experience with a strong focus on B2B demand generation
• Expertise in Google Ads (Search, Display, YouTube), Meta Ads and LinkedIn Ads (Lead Gen Forms, Sponsored Content, Conversation Ads); experience with programmatic and Reddit is a plus
• Strong analytical skills; comfortable working in spreadsheets and using data to inform decisions
• Familiarity with tools like Google Analytics, HubSpot, Salesforce, Segment, or other B2B martech a plus
• Strong communication and presentation skills—able to explain complex performance trends in a clear, client-facing way
• Comfortable working independently and collaboratively in a remote, fast‑paced environment
• Availability during East Coast U.S. working hours

Benefits

• The opportunity to work with some of the most exciting names in B2B SaaS
• A collaborative team that values strategic thinking, experimentation, and performance
• Flexibility in workload and schedule, with a high level of ownership and autonomy