Freelance ad designer

Team Up Services; United States; On-site; USD 60,000 - 95,000; Full time

Job summary

Team Up Services is seeking a talented Paid Social Ad Graphic Designer in the United States to craft high-converting visuals for Meta campaigns. You will work with media buyers, marketers, and copywriters to turn briefs into compelling creatives that drive engagement, leads, and conversions.

The ideal candidate has 3+ years in graphic design for paid social, a strong portfolio of direct-response ads, and proficiency in Adobe CC and Figma.

Qualifications

• 3+ years of graphic design experience focused on paid social advertising.
• Proven experience creating Meta (Facebook & Instagram) ad creatives.
• Strong portfolio of direct-response ad creatives with measurable results.
• Expertise in static ads, carousels, banners, and performance-focused social creatives.
• Understanding of visual hierarchy, consumer psychology, and conversion-focused design.
• Experience designing mobile-first creatives for paid social platforms.
• Proficiency with Adobe Creative Cloud (Photoshop, Illustrator, Premiere Pro, After Effects) and/or Figma.
• Ability to translate marketing data into creative improvements.
• Strong knowledge of Meta ad formats, specs, and compliance.
• Attention to detail and ability to manage multiple projects.
• Excellent written and verbal communication skills.
• English language Upper Intermediate (B2) or higher.

Responsibilities

• Design high-performing static ads, carousels, banners, and visual assets for Meta campaigns.
• Create short-form video creatives, GIFs, and motion graphics for Facebook, Instagram, Stories, Reels.
• Audit existing creatives and identify opportunities for performance improvement.
• Collaborate with media buyers and marketing teams on creative strategies and testing roadmaps.
• Transform briefs and objectives into compelling visual concepts.
• Produce multiple creative variations for A/B testing and optimization.
• Apply direct-response principles to maximize engagement, CTR, and conversions.
• Ensure creatives align with brand guidelines while staying performance-focused.
• Analyze campaign data and use insights to improve future output.
• Stay current with Meta trends, best practices, and platform requirements.
• Maintain organized design files and asset libraries.
• Work with cross-functional teams to support lead generation and customer acquisition goals.

Skills

Paid social design

Meta ads

Direct-response design

Mobile-first design

Data-driven mindset

Communication

Tools

Adobe Creative Cloud

Figma

Job description

Category: Design Location: We are looking for a talented and performance-driven Paid Social Ad Graphic Designer to create high-converting creative assets for paid advertising campaigns across Meta platforms. This role is ideal for a designer who understands both visual storytelling and direct-response marketing, and can create creatives that drive engagement, leads, and conversions. You will work closely with media buyers, marketers, and copywriters to develop, test, and optimize advertising creatives based on campaign performance and business objectives.

Your Duties

• Design high-performing static ads, carousels, banners, and visual assets for Meta advertising campaigns.
• Create short-form video creatives, GIFs, and motion graphics optimized for Facebook, Instagram, Stories, Reels, and other paid social placements.
• Audit existing advertising creatives and identify opportunities for performance improvement.
• Collaborate with media buyers and marketing teams to develop creative strategies and testing roadmaps.
• Transform campaign briefs and marketing objectives into compelling visual concepts.
• Produce multiple creative variations for A/B testing and campaign optimization.
• Apply direct-response marketing principles to maximize engagement, click-through rates, and conversions.
• Ensure all creatives align with brand guidelines while maintaining strong performance-focused design.
• Analyze campaign performance data and use insights to improve future creative output.
• Stay current with Meta advertising trends, creative best practices, and platform requirements.
• Maintain organized design files and creative asset libraries.
• Work closely with cross-functional teams to support lead generation and customer acquisition goals.

Requirements

• 3+ years of experience in graphic design with a strong focus on paid social advertising.
• Proven experience creating Meta (Facebook & Instagram) advertising creatives.
• Strong portfolio showcasing direct-response ad creatives with measurable business results.
• Expertise in designing static ads, carousels, and performance-focused social media creatives.
• Strong understanding of visual hierarchy, consumer psychology, and conversion-focused design.
• Experience creating mobile-first creatives optimized for paid social platforms.
• Proficiency with Adobe Creative Cloud (Photoshop, Illustrator, Premiere Pro, After Effects) and/or Figma.
• Ability to interpret marketing data and translate insights into creative improvements.
• Strong understanding of Meta advertising formats, specifications, and compliance guidelines.
• Excellent attention to detail and ability to manage multiple projects simultaneously.
• Strong communication and collaboration skills.
• English language Upper Intermediate (B2) or higher.