Franchise Strategy Director - Growth & IP Expansion

Sony Interactive Entertainment Inc.; San Mateo (CA); Hybrid; USD 156.000 - 234.000; Vollzeit

Benefits dieser Stelle

Medical benefits

Dental benefits

Vision benefits

401(k) matching

Paid time off

Wellness program

Employee discounts

Zusammenfassung

Sony Interactive Entertainment is seeking a Lead Franchise Strategist to shape the long‑term growth of PlayStation IP. The role spans across PlayStation Studios, portfolio strategy, and various business partners to turn audience demand into credible, scalable plans.

Ideal candidates bring proven experience in entertainment strategy and IP development, with a track record of building or revitalizing franchises.

Qualifikationen

• Strong experience in franchise strategy, IP development, entertainment strategy, brand expansion, audience growth, or a related field.
• Experience shaping entertainment IP across formats or business areas.
• Ability to synthesize complex creative, audience, and commercial information into clear recommendations.

Aufgaben

• Lead franchise strategy work for assigned priority PlayStation IP, from initial opportunity assessment through long-term planning and cross-functional alignment.
• Develop franchise strategies that define audience opportunity, positioning, expansion potential, commercial rationale, and priorities for growth.
• Identify where each franchise has the strongest potential across film, television, animation, publishing, consumer products, music, live experiences, partnerships, and digital/community engagement.
• Translate franchise ambition into practical roadmaps, sequencing, decision frameworks, and execution priorities.
• Partner with finance and business teams to understand and articulate the value of franchise activity across games and adjacent businesses.

Jobbeschreibung

Sony Interactive Entertainment is seeking a Lead Franchise Strategist to shape the long‑term growth of PlayStation IP. The role spans across PlayStation Studios, portfolio strategy, and various business partners to turn audience demand into credible, scalable plans.

Ideal candidates bring proven experience in entertainment strategy and IP development, with a track record of building or revitalizing franchises.