Franchise Growth & IP Strategy Lead

PlayStation; San Mateo (CA); Vor Ort; USD 156.000 - 234.000; Vollzeit

Zusammenfassung

Sony Interactive Entertainment seeks a Lead Franchise Strategist to shape growth for PlayStation IP across core platforms and entertainment formats. You’ll collaborate with PlayStation Studios, brand, marketing, insights, finance, consumer products, licensing, legal, and Sony Group partners to turn fan passion into a credible, long-term plan.

The role requires translating audience insights into clear roadmaps, aligning cross-functional teams, and championing the fan perspective to protect what

Qualifikationen

• Strong experience in franchise strategy, IP development, or related field with a track record of independently leading complex strategic work.
• Experience building, shaping, expanding, or revitalizing IP across multiple formats or business areas.
• Strong understanding of fandom and how audiences engage with IP over time.

Aufgaben

• Lead franchise strategy work for assigned priority PlayStation IP from opportunity assessment through long-term planning.
• Develop franchise strategies defining audience opportunity, positioning, expansion potential, and priorities for growth.
• Identify new growth opportunities outside the existing franchise playbook.
• Translate franchise ambition into practical roadmaps and execution priorities.
• Partner with finance and business teams to articulate the value of franchise activity across games and adjacent businesses.

Kenntnisse

Franchise strategy

IP development

Entertainment strategy

Audience growth

Cross-functional collaboration

Strategic influence

Portfolio strategy

Jobbeschreibung

Sony Interactive Entertainment seeks a Lead Franchise Strategist to shape growth for PlayStation IP across core platforms and entertainment formats. You’ll collaborate with PlayStation Studios, brand, marketing, insights, finance, consumer products, licensing, legal, and Sony Group partners to turn fan passion into a credible, long-term plan.

The role requires translating audience insights into clear roadmaps, aligning cross-functional teams, and championing the fan perspective to protect what