Franchise Social Media Strategist for B2B Growth

City-Wide-Facility-Solutions; Lenexa (KS); On-site; USD 65,000 - 78,000; Full time

Benefits offered by this job

Base salary $65,000–$78,000

5% annual bonus

On-site team in Lenexa, KS

Comprehensive benefits

Job summary

City Wide’s Marketing team seeks a Social Media Coordinator to manage a portfolio of franchise accounts nationwide. You’ll research, create, promote, and track social campaigns, collaborating with the Brand & Content Marketing Manager to keep content aligned with campaigns.

You’ll coordinate content calendars, provide best practices to franchisees, and use data to optimize performance and lead generation. Strong writing and relationship skills are essential in this role.

Qualifications

• Bachelor’s degree in Marketing, Communications, Journalism, Public Relations, or a related field.
• 1–3 years of B2B social media experience; agency background preferred.
• You’re precise, detail-oriented, and capable of on-time delivery.

Responsibilities

• Develop and execute a unified social media strategy for franchise locations.
• Create and manage content calendars aligned with campaigns and goals.
• Provide best practices and toolkits for franchisees to strengthen social execution.
• Monitor trends and implement tactics to improve performance and lead generation.
• Track, analyze, and report on key metrics and share insights with franchise teams.

Skills

Social media strategy

Content calendar management

Analytics & reporting

Brand adherence & guidelines

Written communication

Relationship-building

Education

Bachelor’s degree in Marketing/Communications/Journalism/Public Relations

Tools

HubSpot

Adobe Creative Suite

Canva

Video creation

Power BI

Job description

City Wide’s Marketing team seeks a Social Media Coordinator to manage a portfolio of franchise accounts nationwide. You’ll research, create, promote, and track social campaigns, collaborating with the Brand & Content Marketing Manager to keep content aligned with campaigns.

You’ll coordinate content calendars, provide best practices to franchisees, and use data to optimize performance and lead generation. Strong writing and relationship skills are essential in this role.