Social Media Content Creator for Cafés & Franchises

Regional Client; Tallahassee (FL); On-site; USD 40,000 - 45,000; Full time

Benefits offered by this job

Competitive salary

Paid Time Off

Employee Discount 25%

401K with company match

Education opportunities

Coffee benefits

Job summary

Regional Client is seeking a creative Social Media Content Creator to join our Marketing Team. You will develop engaging content for corporate cafés and franchise locations, telling compelling brand stories and boosting guest engagement.

You will collaborate with Branding and Operations to align content with campaigns, launches, and promotions while traveling locally for on-site content capture and maintaining a robust content calendar.

Qualifications

• 1–3 years of experience in social media content creation, digital marketing, or related creative roles.
• Strong photography and videography skills.
• Experience editing content using tools such as Adobe Creative Suite, Canva, Cap Cut, or similar platforms.
• Knowledge of current social media trends and platform best practices.
• Excellent written and verbal communication skills.
• Ability to manage multiple projects and deadlines in a fast-paced environment.
• Willingness to travel locally and occasionally to franchise locations for content capture.
• Experience in hospitality, food & beverage, retail, or franchise systems is preferred.
• Passion for coffee, community, and brand storytelling is a plus.

Responsibilities

• Create photo, video, and graphic content for social media platforms including Instagram, Facebook, TikTok, LinkedIn, and emerging platforms.
• Capture in-café content at both corporate and franchise locations.
• Develop and maintain a content calendar aligned with marketing campaigns, product launches, seasonal promotions, and company initiatives.
• Edit short-form video content including reels, stories, and promotional clips.
• Write engaging captions and social copy that reflect brand voice and drive engagement.
• Collaborate with franchisees to gather local content opportunities and support local marketing efforts.
• Monitor social media trends, audio, and platform updates to keep content fresh and relevant.
• Assist with influencer collaborations, community engagement, and social campaigns.
• Coordinate with the Branding Team on campaign execution and brand consistency.
• Organize and maintain digital content libraries and creative assets.
• Track social media performance metrics and provide recommendations for optimization.
• Manage day-to-day activity across all company social media accounts.
• Schedule and publish content using social media management platforms.
• Monitor comments, direct messages, reviews, and guest interactions in a timely and professional manner.
• Engage with online communities and help foster brand loyalty.
• Some evening and weekend content capture may be required based on events and campaigns

Skills

Social media content creation

Photography

Videography

Editing

Communication

Time management

Travel for content capture

Tools

Adobe Creative Suite

Canva

CapCut

Job description

Regional Client is seeking a creative Social Media Content Creator to join our Marketing Team. You will develop engaging content for corporate cafés and franchise locations, telling compelling brand stories and boosting guest engagement.

You will collaborate with Branding and Operations to align content with campaigns, launches, and promotions while traveling locally for on-site content capture and maintaining a robust content calendar.