Franchise Marketing Strategy Specialist

The ServiceMaster Company, LLC; Lansing (MI); On-site; USD 65,000 - 95,000; Full time

Job summary

TWO MEN AND A TRUCK® is seeking a Franchise Marketing Strategy Specialist to guide franchise owners on local marketing strategy, performance, and digital initiatives. You will work closely with the Franchise Marketing Strategy Manager, Paid Digital Shared Services, Marketing Technology, and Franchise Business Consultants to improve local marketing effectiveness and lead generation.

You will translate system marketing strategy into actionable local plans, providing ongoing consultation to ensure

Qualifications

• 3–5+ years of marketing experience.
• Experience in digital marketing, local marketing, or franchise marketing preferred.
• Knowledge of digital marketing channels including PPC, paid social, and SEO.
• Ability to analyze marketing performance data and provide recommendations.
• Ability to manage multiple franchise relationships and projects simultaneously.
• Strong attention to detail and organizational skills.

Responsibilities

• Assist franchisees in developing and implementing local marketing plans aligned with system strategy.
• Review marketing performance metrics and help identify opportunities for improvement.
• Assist franchisees in understanding marketing performance and ROI.
• Identify trends and share insights with franchisees and internal teams.
• Coordinate with Paid Digital Shared Services to align strategy with campaign execution.
• Support franchise website updates and local SEO improvements.
• Provide guidance on social media activity, online reputation management, and local digital visibility.
• Support development of marketing resources, playbooks, and training materials.
• Deliver franchise marketing education through webinars, workshops, and conferences.
• Coordinate with Marketing & Brand Strategy on campaign messaging and brand initiatives.

Skills

Digital marketing

Local marketing

Franchise marketing

Marketing analytics

Project management

Social media

PPC & SEO

Education

Bachelor’s degree in Marketing

Business or related field

Job description

Description

TWO MEN AND A TRUCK® is seeking a Franchise Marketing Strategy Specialist to support franchise owners and operators by providing guidance on local marketing strategy, marketing performance, and digital marketing initiatives.

This role works closely with the Franchise Marketing Strategy Manager, Paid Digital Shared Services team, Marketing Technology team, and Franchise Business Consultants to help franchisees improve local marketing effectiveness and increase lead generation.

The Franchise Marketing Strategy Specialist helps translate system marketing strategy into actionable local marketing plans and provides ongoing consultation to ensure franchise marketing efforts align with brand standards and growth goals.

What you will do:

• Assist franchisees in developing and implementing local marketing plans aligned with system strategy.
• Review marketing performance metrics and help identify opportunities for improvement.
• Assist franchisees in understanding marketing performance and return on marketing investment.
• Identify trends and share insights with franchisees and internal teams.
• Work with Paid Digital Shared Services to align marketing strategy with campaign execution.
• Partner with Marketing Technology to support franchise website updates and local SEO improvements.
• Provide guidance to franchisees on social media activity, online reputation management, and local digital visibility.
• Support development of marketing resources, playbooks, and training materials.
• Assist in delivering franchise marketing education through webinars, workshops, and conferences.
• Coordinate with Marketing & Brand Strategy on campaign messaging and brand initiatives.

What you will bring:

• Bachelor’s degree in Marketing, Communications, Business, or related field preferred.
• 3–5+ years of marketing experience.
• Experience in digital marketing, local marketing, or franchise marketing preferred.

• Knowledge of digital marketing channels including PPC, paid social, and SEO.
• Ability to analyze marketing performance data and provide recommendations.
• Ability to manage multiple franchise relationships and projects simultaneously.
• Strong attention to detail and organizational skills.