Franchise Marketing Strategy Specialist

TWO MEN AND A TRUCK®; United States; On-site; USD 80,000 - 120,000; Full time

Job summary

TWO MEN AND A TRUCK® is seeking a Franchise Marketing Strategy Specialist to guide franchise owners on local marketing, performance analytics, and digital initiatives. You will translate system marketing strategy into actionable local plans, support training, and collaborate with multiple teams to boost lead generation while maintaining brand standards.

The role emphasizes cross-functional partnership, data-driven recommendations, and ongoing consultation to optimize franchisees' marketing

Qualifications

• Experience in digital marketing, local marketing, or franchise marketing.
• Ability to analyze marketing performance data and make recommendations.
• Proven track record working with multiple franchise relationships.

Responsibilities

• Assist franchisees in developing and implementing local marketing plans aligned with system strategy.
• Review marketing performance metrics and identify opportunities for improvement.
• Explain marketing performance and ROI to franchisees with clear insights.
• Identify trends and share insights with franchisees and internal teams.
• Coordinate with Paid Digital Shared Services to align strategy with campaigns.
• Support website updates and local SEO improvements with Marketing Technology.
• Advise on social media activity, online reputation, and local digital visibility.
• Develop marketing resources, playbooks, and training materials.
• Deliver franchise marketing education through webinars, workshops, and conferences.
• Collaborate with Campaign & Brand Strategy on messaging and branding initiatives.

Skills

Local marketing

Franchise marketing

Digital marketing

Marketing analytics

Cross-functional collaboration

Campaign execution

SEO/SEM

Education

Bachelor’s degree in Marketing/Business/Communications

Job description

Description

TWO MEN AND A TRUCK® is seeking a Franchise Marketing Strategy Specialist to support franchise owners and operators by providing guidance on local marketing strategy, marketing performance, and digital marketing initiatives. This role works closely with the Franchise Marketing Strategy Manager, Paid Digital Shared Services team, Marketing Technology team, and Franchise Business Consultants to help franchisees improve local marketing effectiveness and increase lead generation. The Franchise Marketing Strategy Specialist helps translate system marketing strategy into actionable local marketing plans and provides ongoing consultation to ensure franchise marketing efforts align with brand standards and growth goals.

What You Will Do

• Assist franchisees in developing and implementing local marketing plans aligned with system strategy.
• Review marketing performance metrics and help identify opportunities for improvement.
• Assist franchisees in understanding marketing performance and return on marketing investment.
• Identify trends and share insights with franchisees and internal teams.
• Work with Paid Digital Shared Services to align marketing strategy with campaign execution.
• Partner with Marketing Technology to support franchise website updates and local SEO improvements.
• Provide guidance to franchisees on social media activity, online reputation management, and local digital visibility.
• Support development of marketing resources, playbooks, and training materials.
• Assist in delivering franchise marketing education through webinars, workshops, and conferences.
• Coordinate with Marketing & Brand Strategy on campaign messaging and brand initiatives.

What You Will Bring

• Bachelor’s degree in Marketing, Communications, Business, or related field preferred.
• 3–5+ years of marketing experience.
• Experience in digital marketing, local marketing, or franchise marketing preferred.
• Knowledge of digital marketing channels including PPC, paid social, and SEO.
• Ability to analyze marketing performance data and provide recommendations.
• Ability to manage multiple franchise relationships and projects simultaneously.
• Strong attention to detail and organizational skills.