Franchise Marketing Manager: Local Growth & Activation

Driven Brands Inc.; Charlotte (NC); On-site; USD 77,000 - 137,000; Full time

Job summary

Driven Brands in Charlotte, NC, seeks a Marketing Manager to support Abra and CARSTAR brands across the United States. You will serve as the primary contact for franchisees, help execute local programs, assist with onboarding, and maintain brand standards network-wide.

Reporting to the Director of Marketing, you’ll collaborate with franchisees, internal teams, and agency partners to drive growth, customer acquisition, and brand awareness.

Qualifications

• Bachelor's degree in Marketing, Communications, Public Relations, Business, or related field.
• 4+ years of marketing, communications, social media, franchise marketing, agency management, or related experience.
• Strong writing, editing, and proofreading skills.
• Experience managing social media channels and content calendars.
• Proficiency with Microsoft Office applications (PowerPoint, Excel, Word).
• Strong project management and organizational skills; able to balance multiple projects.

Responsibilities

• Serve as primary marketing contact for Abra and CARSTAR franchisees.
• Partner with franchisees and operations to support local store marketing and community engagement.
• Assist franchisees with campaign execution, promotional opportunities, sponsorships, and local advertising recommendations.
• Coordinate requests between franchisees, agency partners, and internal stakeholders.
• Support troubleshooting and resolution of marketing-related inquiries.
• Lead and support presentations for franchisee meetings, onboarding sessions, conferences, and regional events.
• Track and report on local marketing participation and campaign performance.

Skills

Strong writing

Project management

Communication

Education

Bachelor's degree in Marketing, Communications, Public Relations, Business, or a related field

Tools

Microsoft Office

Job description

Driven Brands in Charlotte, NC, seeks a Marketing Manager to support Abra and CARSTAR brands across the United States. You will serve as the primary contact for franchisees, help execute local programs, assist with onboarding, and maintain brand standards network-wide.

Reporting to the Director of Marketing, you’ll collaborate with franchisees, internal teams, and agency partners to drive growth, customer acquisition, and brand awareness.