Marketing Manager, ABRA/CARSTAR

Driven Brands Inc.; Charlotte (NC); On-site; USD 77,000 - 137,000; Full time

Job summary

Driven Brands in Charlotte, NC, seeks a Marketing Manager to support Abra and CARSTAR brands across the United States. You will serve as the primary contact for franchisees, help execute local programs, assist with onboarding, and maintain brand standards network-wide.

Reporting to the Director of Marketing, you’ll collaborate with franchisees, internal teams, and agency partners to drive growth, customer acquisition, and brand awareness.

Qualifications

• Bachelor's degree in Marketing, Communications, Public Relations, Business, or related field.
• 4+ years of marketing, communications, social media, franchise marketing, agency management, or related experience.
• Strong writing, editing, and proofreading skills.
• Experience managing social media channels and content calendars.
• Proficiency with Microsoft Office applications (PowerPoint, Excel, Word).
• Strong project management and organizational skills; able to balance multiple projects.

Responsibilities

• Serve as primary marketing contact for Abra and CARSTAR franchisees.
• Partner with franchisees and operations to support local store marketing and community engagement.
• Assist franchisees with campaign execution, promotional opportunities, sponsorships, and local advertising recommendations.
• Coordinate requests between franchisees, agency partners, and internal stakeholders.
• Support troubleshooting and resolution of marketing-related inquiries.
• Lead and support presentations for franchisee meetings, onboarding sessions, conferences, and regional events.
• Track and report on local marketing participation and campaign performance.

Skills

Strong writing

Project management

Communication

Education

Bachelor's degree in Marketing, Communications, Public Relations, Business, or a related field

Tools

Microsoft Office

Job description

Driven Brands is North America's largest automotive services company with a portfolio of iconic brands including Take 5 Oil Change®, Meineke Car Care Centers®, Maaco®, 1-800-Radiator & A/C®, Auto Glass Now®, and CARSTAR®. Our vision is to fuel the pursuit with the simplest, most convenient, and most reliable car care experience.

Headquartered in Charlotte, NC, Driven Brands is more than a workplace. We're a launchpad — for careers, for dreams, and for people driven to do great things.

Every day, we fuel the pursuit — for our customers chasing life's moments, for our franchisees building lasting legacies, and for each other as we grow, lead, and succeed together.

Performance matters. We take pride in it. We own it. We show up for one another and for our communities.

Because at Driven Brands, we're not just fixing cars. We're building futures, unlocking potential, and fueling what's possible — together.

Job Description

The Marketing Manager will support the day-to-day marketing efforts for the Abra and CARSTAR brands across the United States. This role serves as a key point of contact for franchisees, helping execute local marketing programs, support store onboarding initiatives, manage marketing administration, and ensure brand standards are maintained across the network.

Reporting to the Director of Marketing, the Marketing Manager will work closely with franchisees, internal cross-functional teams, agency partners, and more to drive marketing initiatives that support store growth, customer acquisition, and brand awareness.

Primary Responsibilities

• Serve as a primary marketing contact for Abra and CARSTAR franchisees, responding to day-to-day marketing requests and providing guidance on available marketing programs.
• Partner with franchisees and operations leaders to support local store marketing efforts and community engagement initiatives.
• Assist franchisees with campaign execution, promotional opportunities, sponsorships, and local advertising recommendations.
• Coordinate requests and communication between franchisees, agency partners, and internal stakeholders.
• Support troubleshooting and resolution of marketing-related inquiries.
• Lead and support presentations for franchisee meetings, onboarding sessions, conferences, and regional events to drive understanding, participation, and execution of marketing initiatives.

Local Marketing & Brand Activation

• Assist in the development and execution of local store marketing campaigns and grand opening initiatives.
• Support community relations, sponsorship activations, and local event planning efforts.
• Coordinate marketing materials, promotional assets, and campaign deployment across the franchise network.
• Track and report on local marketing participation and campaign performance.
• Help identify and share franchisee success stories and best practices throughout the network.

New Store Onboarding

• Support marketing onboarding for newly acquired and newly opened locations.
• Coordinate onboarding timelines, welcome communications, and marketing setup activities.
• Facilitate the transition of locations into brand marketing programs and digital platforms.
• Ensure stores have access to required marketing resources, tools, and brand assets.

Social Media & Content Development

• Support brand social media channel management, including content mapping and community engagement.
• Assist in content creation for blogs, website updates, and promotional materials.
• Monitor social media performance and recommend opportunities for optimization.
• Create engaging written content for newsletters, marketing campaigns, franchisee communications, and other brand initiatives.

Marketing Operations & Administration

• Support development of marketing reports, calendars, and project trackers.
• Support conference planning, franchise meetings, and marketing events.
• Coordinate purchase orders, contract documentation, and budget reconciliation efforts.
• Perform other duties as assigned.

Experience Required

• Bachelor's degree in Marketing, Communications, Public Relations, Business, or a related field.
• 4+ years of experience in marketing, communications, social media, franchise marketing, agency account management, or a related field.
• Strong writing, editing, and proofreading skills.
• Experience managing social media channels and content calendars.
• Proficiency with Microsoft Office applications, including PowerPoint, Excel, and Word.
• Strong project management and organizational skills.
• Ability to communicate effectively with both internal teams and external stakeholders.
• Experience coordinating multiple projects simultaneously while meeting deadlines.

Preferred

• Experience supporting franchise, multi-unit, retail, automotive, or service-based businesses.
• Familiarity with local store marketing and community engagement initiatives.
• Experience processing invoices, tracking budgets, or supporting marketing financial administration.
• Experience working with social media management and email marketing platforms.
• Agency experience or experience working with external vendors and creative partners.

Travel

• Ability to travel occasionally for franchise meetings, conferences, and special events (approximately 15%).

Compensation Range

$76,700.00 - $136,900.00

Compensation Frequency

Annual

Base pay offered may vary depending on actual location, job-related knowledge, skills, and experience. Supplemental pay types may include commissions or bonus incentives, depending on the role. Driven Brands offers a variety of health and wellness benefits including paid time off and holiday pay. Details regarding our benefits can be found here: https://www.drivenbrandsbenefits.com

Get early access to 50% of your earned wages at any time through our myFlexPay program.