Franchise Marketing Lead: Integrated Media & Strategy

TalentWoo, Inc.; Phoenix (AZ); Hybrid; USD 77,000 - 94,000; Full time

Benefits offered by this job

Health and dental insurance

Paid time off

Job summary

TalentWoo, Inc. in Phoenix is seeking an experienced Marketing Account Manager to oversee franchisee relationships and lead integrated marketing plans for a national network.

You will collaborate with internal specialists to coordinate paid search, social, TV, and streaming channels while guiding budgets and performance conversations. You will own client relationships, onboard new markets, and translate campaign results into actionable business decisions, ensuring a cohesive marketing experience

Qualifications

• 5+ years of experience in advertising agency account management, marketing client services, integrated media strategy, or a related field.
• Experience owning client relationships and being accountable for performance, retention, or account growth.
• Advertising agency, franchise marketing, multi-location business, or home services marketing experience strongly preferred.
• Broad understanding of digital and traditional advertising, including paid search, paid social, broadcast, and streaming/CTV.
• Strong analytical skills and experience interpreting marketing dashboards, budgets, and campaign performance.
• Ability to confidently advise business owners and executives on marketing investments and results.
• Excellent communication, presentation, project management, and relationship-building skills.
• Bachelor's degree in Marketing, Advertising, Business, or equivalent professional experience.
• Ability to travel occasionally for franchisee and business meetings.
• $85,000 annual base salary
• Annual performance bonus opportunity of up to 15%
• Total potential annual cash compensation: $97,750
• Health and dental insurance
• Paid time off
• Collaborative, agency-style environment within an established national organization
• Opportunity to influence marketing strategy across a national franchise network

Responsibilities

• Own Franchisee Relationships: serve as the primary marketing advisor for franchise owners and local markets.
• Develop onboarding, planning, monthly performance reviews, and ongoing account management.
• Develop trusted relationships with independent business owners who control marketing investments.
• Coordinate client retention, renewals, and opportunities to expand services.
• Develop Integrated Marketing Plans: create quarterly and annual plans based on local conditions and revenue goals.
• Partner with internal media specialists to coordinate paid search, paid social, TV, streaming/CTV, and other channels.
• Recommend budgets, channel mix, and campaign priorities.
• Manage budget pacing and ensure plans align with franchisee objectives.
• Translate Marketing Performance Into Business Results: lead performance reviews on cost per lead/appointment, ROAS, etc.
• Evaluate the full funnel from ad spend to booked appointments and sales.
• Identify sources of performance challenges and turn data into clear recommendations.
• Coordinate Internal Marketing Teams: work with digital, broadcast, creative, brand, and media teams.
• Ensure campaigns, assets, offers, and plans launch on schedule.
• Provide franchise owners with a cohesive marketing experience.

Skills

Account management

Integrated media strategy

Digital advertising

Traditional advertising

Analytics

Client relations

Presentation skills

Budget management

Education

Bachelor's degree in Marketing/Advertising/Business

Job description

TalentWoo, Inc. in Phoenix is seeking an experienced Marketing Account Manager to oversee franchisee relationships and lead integrated marketing plans for a national network.

You will collaborate with internal specialists to coordinate paid search, social, TV, and streaming channels while guiding budgets and performance conversations. You will own client relationships, onboard new markets, and translate campaign results into actionable business decisions, ensuring a cohesive marketing experience