Franchise Marketing Director for Heart Failure Growth

Thornton Tomasetti; Pleasanton (CA); Vor Ort; USD 197.000 - 395.000; Vollzeit

Zusammenfassung

Abbott is seeking a senior Product/Brand leader to drive the Heart Failure franchise strategy, partnering with the executive team to define growth and launch plans. You will guide market insights, lifecycle management and GTM activities to ensure profitable, differentiated products across markets.

The role requires strong financial acumen, stakeholder influence, and experience in cardiac healthcare, with MBA preferred. Location in Pleasanton, CA and travel up to 25% are expected.

Qualifikationen

• Bachelor’s degree required; at least 8 of progressively responsible brand and product management experience in healthcare.
• Ability to influence senior-level stakeholders and confidently recommend a point-of-view based on insights and data.
• Proven ability to develop and execute complex strategic business plans with financial oversight.
• Data analysis and financial skills are critical.
• Record of successful talent development through direct or indirect reporting relationships.
• Excellent interpersonal skills to collaborate with many functions; strong communication and presentation skills.
• MBA strongly preferred due to business complexity and P&L responsibility.
• Experience in Cardiac Healthcare.

Aufgaben

• Lead the franchise-level strategy for Heart Failure products and launches.
• Partner with executive leadership to develop, refine and execute growth strategies.
• Provide market insights and steer category lifecycle management and go-to-market plans.
• Direct product brand messaging, pricing, promotion and sales enablement.
• Support regional teams with post-launch success and competitive differentiation.

Kenntnisse

Brand management

Product management

Stakeholder influence

Financial analysis

Budget management

Team leadership

Ausbildung

Bachelor's degree

MBA preferred

Jobbeschreibung

Abbott is seeking a senior Product/Brand leader to drive the Heart Failure franchise strategy, partnering with the executive team to define growth and launch plans. You will guide market insights, lifecycle management and GTM activities to ensure profitable, differentiated products across markets.

The role requires strong financial acumen, stakeholder influence, and experience in cardiac healthcare, with MBA preferred. Location in Pleasanton, CA and travel up to 25% are expected.