Director, Franchise Strategic Marketing

Abbott; Pleasanton (CA); On-site; USD 193,300 - 386,700; Full time

Job summary

A global healthcare leader is seeking a Global Director for Product Management in Pleasanton, California. This role involves driving product strategies in heart failure and requires strong leadership skills and the ability to manage complex business plans. Ideal candidates will have over 8 years of experience in product management, preferably in implantable cardiac devices, and an MBA is preferred. The position offers a competitive salary range between $193,300 and $386,700.

Qualifications

• 8+ years of progressively responsible brand/product management experience, preferably in implantable cardiac medical devices.
• Ability to lead a diverse group of people and develop talent.
• Excellent communication and presentation skills.

Responsibilities

• Drive franchise-level decisions that are strategic, tactical, and operational.
• Direct go-to-market strategy for new product launches.
• Participate in strategic planning initiatives.

Skills

Influencing senior-level stakeholders

Data analysis

Financial management

Interpersonal skills

Talent development

Education

Bachelor's degree

MBA preferred

Job description

Global Director, Product Management - Abbott Heart Failure

Join to apply for the Global Director, Product Management - Abbott Heart Failure role at Abbott

Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life‑changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 114,000 colleagues serve people in more than 160 countries.

Want to play a leading role in redefining the future of Heart Failure? This opportunity plays a crucial role in driving care model innovation for heart failure. You will partner with the executive leadership team as we develop, refine and execute our hemodynamic monitoring franchise strategy for short and long‑term growth. You will help develop and drive organic and inorganic growth strategies and tactically execute on the key insights your team delivers.

Responsibilities

• Drive franchise‑level decisions that are strategic, tactical, and operational.
• Focal point for the Division with regards to category market knowledge, planning and execution and achievement of business objectives. Responsible for the franchise and category lifecycle management, from generation of customer and market insights to concept and product/solution development and launch.
• Stays ahead of category competition both direct and indirect, able to understand implications and shape strategic decision‑making.
• Anticipates new market demands and creation of new markets, provides leadership for product/concept justification during funding cycle to product development.
• Uses market research, customer input, internal stakeholder feedback and other means to ensure profitable and differentiated products are delivered to market. Ensures that appropriate customer requirements and design inputs are crafted to guide the development team.
• Provides leadership and direction to R&D and support organizations throughout development cycle (e.g., trade‑off analysis across customer, financial and timeline impacts).
• Directs go‑to‑market strategy for new product launches, including definition of and segmentation of the market, targeting and positioning, new product reimbursement landscape and all aspects of the marketing mix (product, price, promotion, and sales enablement).
• Owns the product brand strategy and messaging architecture.
• Ensures launch and post‑launch success by providing support to regional commercial organizations and on‑market teams through successful launch.
• Participates in strategic planning initiatives such as portfolio management process and long‑range strategic planning to ensure profitable growth opportunities are supported.
• Be a highly experienced leader and good people manager.

Required

Education and Experience You’ll Bring

• Bachelor’s degree required.
• At least 8 years of progressively responsible brand and product management experience, preferably in implantable cardiac medical devices.
• Ability to influence senior‑level stakeholders and confidently recommend a point‑of‑view based on insights and data.
• Proven ability to develop and execute complex strategic business plans, proven effectiveness in financial and budget management.
• Data analysis and financial skills are critical.
• Record of successful talent development through direct or indirect reporting relationships.
• Ability to motivate, focus, and lead a diverse group of people; demonstrated effectiveness at developing talent throughout organizational levels.
• Excellent interpersonal skills to collaborate with a multitude of functions, outstanding communication and presentation skills. Strong analytical ability and understanding.

Preferred

• MBA strongly preferred due to the business complexity and P&L responsibility of the position.
• Experience in Cardiac Implantable Medical Devices.

The base pay for this position is $193,300.00 – $386,700.00. In specific locations, the pay range may vary from the range posted.

Seniority level

Director

Employment type

Full‑time

Job function

Marketing

Industries

Hospitals and Health Care