Director, Franchise Strategic Marketing

Thornton Tomasetti; Pleasanton (CA); On-site; USD 197,000 - 395,000; Full time

Job summary

Abbott is seeking a senior Product/Brand leader to drive the Heart Failure franchise strategy, partnering with the executive team to define growth and launch plans. You will guide market insights, lifecycle management and GTM activities to ensure profitable, differentiated products across markets.

The role requires strong financial acumen, stakeholder influence, and experience in cardiac healthcare, with MBA preferred. Location in Pleasanton, CA and travel up to 25% are expected.

Qualifications

• Bachelor’s degree required; at least 8 of progressively responsible brand and product management experience in healthcare.
• Ability to influence senior-level stakeholders and confidently recommend a point-of-view based on insights and data.
• Proven ability to develop and execute complex strategic business plans with financial oversight.
• Data analysis and financial skills are critical.
• Record of successful talent development through direct or indirect reporting relationships.
• Excellent interpersonal skills to collaborate with many functions; strong communication and presentation skills.
• MBA strongly preferred due to business complexity and P&L responsibility.
• Experience in Cardiac Healthcare.

Responsibilities

• Lead the franchise-level strategy for Heart Failure products and launches.
• Partner with executive leadership to develop, refine and execute growth strategies.
• Provide market insights and steer category lifecycle management and go-to-market plans.
• Direct product brand messaging, pricing, promotion and sales enablement.
• Support regional teams with post-launch success and competitive differentiation.

Skills

Brand management

Product management

Stakeholder influence

Financial analysis

Budget management

Team leadership

Education

Bachelor's degree

MBA preferred

Job description

Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life‑changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 115,000 colleagues serve people in more than 160 countries.

Job Description

Want to play a leading role in redefining the future of Heart Failure? This opportunity plays a crucial role in driving care model innovation for heart failure. You will partner with the executive leadership team as we develop, refine and execute our hemodynamic monitoring franchise strategy for short and long‑term growth. You will help develop and drive organic and inorganic growth strategies and tactically execute on the key insights your team delivers. Drive franchise‑level decisions that are strategic, tactical, and operational. Focal point for the Division with regards to category market knowledge, planning and execution and achievement of business objectives. Responsible for the franchise and category lifecycle management, from generation of customer and market insights to concept and product/solution development and launch. Stays ahead of category competition both direct and indirect, able to understand implications and shape strategic decision‑making. Anticipates new market demands and creation of new markets, provides leadership for product/concept justification during funding cycle to product development. Uses market research, customer input, internal stakeholder feedback and other means to ensure profitable and differentiated products are delivered to market. Ensures that appropriate customer requirements and design inputs are crafted to guide the development team. Provides leadership and direction to R&D and support organizations throughout development cycle (e.g., trade‑off analysis across customer, financial and timeline impacts). Directs go‑to‑market strategy for new product launches, including definition of and segmentation of the market, targeting and positioning, new product reimbursement landscape and all aspects of the marketing mix (product, price, promotion, and sales enablement). Owns the product brand strategy and messaging architecture. Ensures launch and post‑launch success by providing support to regional commercial organizations and on‑market teams through successful launch. Participates in strategic planning initiatives such as portfolio management process and long‑range strategic planning to ensure profitable growth opportunities are supported. Be a highly experienced leader and good people manager.

Education and Experience You’ll Bring

Required Bachelor’s degree required. At least 8 of progressively responsible brand and product management experience in a healthcare organization. Ability to influence senior‑level stakeholders and confidently recommend a point‑of‑view based on insights and data. Proven ability to develop and execute complex strategic business plans, proven effectiveness in financial and budget management. Data analysis and financial skills are critical. Record of successful talent development through direct or indirect reporting relationships. Ability to motivate, focus, and lead a diverse group of people; demonstrated effectiveness at developing talent throughout organizational levels. Excellent interpersonal skills to collaborate with a multitude of functions, outstanding communication and presentation skills. Strong analytical ability and understanding. Preferred MBA strongly preferred due to the business complexity and P&L responsibility of the position. Experience in Cardiac Healthcare.

The base pay for this position is $197,300.00 – $394,700.00. In specific locations, the pay range may vary from the range posted.

Location

JOB FAMILY: Product Management DIVISION: HF Heart Failure LOCATION: United States > Pleasanton : 6101 Stoneridge Dr.

Additional Details

ADDITIONAL LOCATIONS: WORK SHIFT: Standard TRAVEL: Yes, 25 % of the Time MEDICAL SURVEILLANCE: Not Applicable

Significant Work Activities

Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day), Keyboard use (greater or equal to 50% of the workday)

Equal Opportunity

Abbott is an Equal Opportunity Employer of Minorities/Women/Individuals with Disabilities/Protected Veterans. EEO is the Law link – English: http://webstorage.abbott.com/common/External/EEO_English.pdf EEO is the Law link – Espanol: http://webstorage.abbott.com/common/External/EEO_Spanish.pdf

Abbott is about the power of health. For more than 135 years, Abbott has been helping people reach their potential — because better health allows people and communities to achieve more. With a diverse, global network serving customers in more than 160 countries, we create new solutions — across the spectrum of health, around the world, for all stages of life. Whether it’s next‑generation diagnostics, life‑changing devices, science‑based nutrition, or novel reformulations, we are advancing some of the most innovative and revolutionary technologies in healthcare, helping people live their best lives through better health. The people of Abbott come to work each day with relentless energy, enthusiasm and a promise to enhance the health and well‑being of millions of people. They push the boundaries to help manage and treat some of life’s greatest health challenges. We invite you to explore opportunities at Abbott, to see if your talents and career aspirations may fit with our openings. An equal opportunity employer, Abbott welcomes and encourages diversity in our workforce.

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