Franchise Launch Marketing Architect

Sandbox VR; United States; Remote; USD 99,000 - 115,000; Full time

Benefits offered by this job

4% 401k match

Equity grants

Robust medical benefits

Full remote work in US states

Monthly internet & phone stipend

Job summary

Sandbox VR is seeking a Senior Field Marketing Manager to build and scale marketing systems for rapid US franchise launches. You’ll partner with franchisees from 90 days before opening through 45 days after launch, providing tools, training, and guidance to create local demand and early revenue.

This systems enablement role focuses on repeatable processes, centralized resources, and scalable support to empower partners while maintaining brand consistency.

Qualifications

• 5+ years of experience in field, franchise, regional, retail, hospitality, restaurant, entertainment, or experiential marketing.
• Experience supporting new store openings, grand openings, or local market launches that drive measurable business results.
• Proven ability to influence franchisees, operators, or multi-unit business owners without direct authority.
• Strong project management skills with the ability to manage multiple launches simultaneously.
• Experience with local marketing channels including partnerships, PR, influencers, paid media, CRM, community engagement, and grassroots marketing.
• Excellent communication, executive presence, and relationship-building skills.
• Strategic travel to support new market launches.

Responsibilities

• Develop, optimize, and scale a repeatable pre-opening marketing framework that supports 2–4 franchise launches per month.
• Create launch playbooks, timelines, checklists, reporting, budgets, and marketing resources that standardize successful openings.
• Partner with Creative, Brand, Growth, CRM, PR, and Operations to deliver localized marketing assets, campaigns, and launch support.
• Guide franchisees through local marketing strategies including community partnerships, PR, influencer outreach, paid media, social, CRM, grassroots marketing, and events.
• Coach franchise owners through launch milestones while providing strategic guidance that promotes accountability and consistent execution.
• Build scalable training resources including guides, webinars, and onboarding materials that enable franchisees to independently execute local marketing.
• Establish standardized hiring resources to help franchisees recruit and onboard local marketing or community engagement support before opening.
• Source and manage regional marketing vendors, PR agencies, and influencer partners that can support multiple markets simultaneously.
• Measure launch performance across bookings, revenue, partnerships, media coverage, reviews, and guest acquisition, using insights to continuously improve future openings.

Skills

Field marketing

Franchise marketing

Campaign management

Partnership development

Influencer marketing

Communication

Job description

Sandbox VR is seeking a Senior Field Marketing Manager to build and scale marketing systems for rapid US franchise launches. You’ll partner with franchisees from 90 days before opening through 45 days after launch, providing tools, training, and guidance to create local demand and early revenue.

This systems enablement role focuses on repeatable processes, centralized resources, and scalable support to empower partners while maintaining brand consistency.