Franchise Growth Marketing Manager

Primrose Schools; United States; Remote; USD 90,000 - 130,000; Full time

Benefits offered by this job

Commission bonuses

50% tuition reimbursement

Health, dental and vision insurance

401k with company matching

Life insurance

Employee Assistance Program

Job summary

Primrose Schools is seeking a Marketing Manager, School Development to lead marketing strategy and sales enablement for franchise growth. You will build messaging, materials, events, and content to move prospective Franchise Owners from curiosity to commitment.

The role sits in Brand Management and partners with School Development to translate brand strategy into practical tools that drive results. Strong leadership and cross‑functional collaboration are essential.

Qualifications

• Bachelor's degree in marketing preferred.
• 5-7 years of mixed marketing experience in advertising, PR, online, and social.
• Experience in franchise sales or development is a plus.

Responsibilities

• Develop and lead marketing strategy for franchise growth and development.
• Create messaging, collateral, events, and content to convert prospects into franchise owners.
• Provide sales enablement content and tools for franchise sales and real estate teams.
• Monitor candidate engagement and optimize content strategy based on data.
• Ensure compliance with FTC franchise disclosure rules with Legal and align with brand standards.

Skills

Marketing strategy

Sales enablement

Content development

Budget management

Team leadership

Education

Bachelor's degree in marketing

Job description

Primrose Schools is seeking a Marketing Manager, School Development to lead marketing strategy and sales enablement for franchise growth. You will build messaging, materials, events, and content to move prospective Franchise Owners from curiosity to commitment.

The role sits in Brand Management and partners with School Development to translate brand strategy into practical tools that drive results. Strong leadership and cross‑functional collaboration are essential.