Marketing Specialist

Five Star Franchising; Springville (UT); On-site; USD 60,000 - 85,000; Full time

Benefits offered by this job

401K

Medical Insurance

Dental Insurance

Vision Insurance

Disability Insurance

Life Insurance

Paid Time Off

Job summary

Five Star Franchising in Springville, Utah, is seeking a Marketing Specialist to lead digital campaigns across our franchise network and optimize performance. The role emphasizes data-driven decision making, collaboration with internal teams, and creative, scalable marketing strategies for home services brands.

Qualifications include a Bachelor's degree or equivalent experience, strong communication, and expertise in local SEO and analytics.

Qualifications

• Bachelor's degree in Marketing or related field, or equivalent experience.
• Strong interpersonal and communication skills.
• Knowledge of local SEO and content optimization.
• Excellent time management and cross-functional coordination.
• Analytical mindset with data-driven approach.

Responsibilities

• Lead digital marketing campaigns across franchises.
• Analyze KPIs like lead gen, CAC, and conversions.
• Collaborate with internal teams and partners.
• Develop marketing plans and budgets per franchise.

Skills

Digital marketing

Local SEO

Project management

Communication

Data analysis

Education

Bachelor's degree or equivalent

Tools

Google Analytics

SEO tools

Job description

Description

About Five Star Franchising

Five Star Franchising, headquartered in Springville, Utah, is among the nation’s fastest-growing franchise portfolio companies with brands across home services. What began in 2005 with the launch of Five Star Painting has expanded into a thriving organization of multiple brands and more than 1,500 franchise locations across the U.S. and Canada. With a focus on strategic growth, we continue to expand our portfolio through acquisitions while investing in scalable marketing, technology, and operational excellence.

We are committed to empowering franchise owners to thrive by delivering best-in-class marketing, operations, and business support that drive profitable growth and remarkable customer experiences. We provide the tools, resources, and expertise needed to help franchise owners grow their businesses and maximize long-term success.

We live our DRIVE values — Driven, Real, Innovative, Vital, Enthusiastic — combining bold thinking with disciplined execution. We move fast, embrace accountability, and care deeply about results, innovation, and people.

Roles & Responsibilities

• Train and guide Franchisees through the Marketing Mix with expert recommendations on performance metrics.
• Respond to and manage franchisee marketing collateral requests.
• Drive, develop, and execute digital marketing strategies.
• Collaborate closely with internal teams and external partners to create and implement scalable integrated marketing campaigns that resonate with homeowners and drive engagement.
• Monitor and analyze key performance indicators (KPIs) related to our marketing initiatives, such as lead generation, conversion rates, and customer acquisition costs, with an eye toward PROFIT.
• Develop marketing plans and budgets, track and optimize marketing results for each franchise owner - monitor and report franchisee marketing performance to identify new or underutilized growth opportunities.
• Other duties as assigned.

Requirements

• Bachelor's degree in Marketing, Digital Marketing, Business, or a related field OR equivalent work experience.
• You are not scared to take a phone call, join a video call, or talk to someone in person when they are in need. You are enthusiastic and will put people first with excellent interpersonal skills.
• Knowledge of digital marketing best practices tailored to the home services industry, including keyword research, local SEO, and content optimization.
• Strong project management skills with the ability to prioritize tasks, manage uiodeadlines, and coordinate with internal teams and external partners.
• Creative thinker that is passionate about staying ahead of industry trends and exploring innovative marketing strategies tailored to the home services sector.
• An analytical mindset with the ability to interpret data and derive actionable insights to drive business growth in the home services industry.
• Lifelong learner. You know you don’t know it all… yet.

Other Expectations

A Specialist must have excellent communication skills — whether it's for pitching new franchise owners or reviewing metrics and analytics.

The best marketing specialists can work cooperatively and effectively with different personality types as well as other departments, vendors, and franchise owners. They can transition seamlessly among projects of varying scale, audience, and format.

Why Join Us?

This is an opportunity to help shape the future of Performance Marketing & Analytics across one of the fastest-growing franchise organizations in North America. You'll influence millions in annual advertising investment, build scalable systems that support enterprise growth, and directly impact the success of more than 1,500 franchise locations.

We offer a flexible, collaborative work environment where innovation, accountability, and measurable results are valued. Our benefits include:

• 401K, Medical, Dental, and Vision Insurance
• Long-Term and Short-Term Disability Insurance
• Supplemental Life Insurance
• Generous Paid Time Off

Equal Opportunity Employer

Five Star Franchising is an equal opportunity employer. Hiring decisions are made without regard to race, color, creed, religion, sex, pregnancy, sexual orientation, gender identity, age, national origin, ancestry, citizenship status, disability, veteran status, genetic information, or any other basis protected by applicable federal, state, or local law.

Reasonable Accommodations

Qualified individuals with disabilities may be entitled to reasonable accommodation under the Americans with Disabilities Act and applicable state or local laws.