Franchise Paid Media Manager: Turn Data Into Growth

FACE FOUNDRIÉ®️; Eden Prairie (MN); On-site; USD 60,000 - 85,000; Full time

Benefits offered by this job

Medical

Dental

Vision

401k

Bonus

Discounts

Job summary

FACE FOUNDRIÉ is seeking a Paid Digital Account Manager to partner with franchisees, local marketing teams, and our internal paid media agency. You will own communications, translate campaign results into business insights, and guide decisions to optimize spend and growth across the franchise network.

You’ll become the go-to expert on Lofi, run monthly performance reviews, and coach teams on reporting and dashboard navigation.

Qualifications

• 2-4 years in account management or account executive roles, ideally at a digital or performance marketing agency.
• Working knowledge of paid media (Google Ads, Meta, local search) and core metrics like CPC, CPL, CTR, and ROAS.
• Comfort presenting data to non-marketers and explaining what it means for their business.

Responsibilities

• Serve as the primary point of contact for an assigned portfolio of franchisees on all paid digital questions, by phone, email, and video.
• Answer questions quickly and clearly, translating campaign performance into plain business terms.
• Send regular updates on campaign launches, changes, promotions, and results.
• Escalate issues to the media buying and creative teams and close the loop with franchisees.
• Prepare for and host monthly review calls with each franchisee.
• Walk through results in Lofi: spend, leads, bookings, cost per result, and trends versus prior months.
• Recommend next steps (budget shifts, offers, seasonal pushes) and document action items.
• Become the internal expert on Lofi and how its metrics are calculated.
• Help franchisees and local teams log in, navigate, and interpret their data.
• Flag data issues and gather feedback to improve the dashboard.
• Onboard new franchisees to our paid digital program and Lofi.
• Train and inform local marketing teams on campaign strategy, best practices, and how paid media fits with their local efforts.
• Build and maintain simple training materials: how-to guides, FAQs, and recorded walkthroughs.
• Track monthly budgets and pacing for each franchisee and flag over-or under-spend early.
• Coordinate budget changes, approvals, and billing questions with franchisees and finance.
• Keep accurate records of budget commitments and changes.

Skills

Account management

Paid media

Data storytelling

Budget tracking

Communication

Organization

Tools

Looker Studio

Tableau

Job description

FACE FOUNDRIÉ is seeking a Paid Digital Account Manager to partner with franchisees, local marketing teams, and our internal paid media agency. You will own communications, translate campaign results into business insights, and guide decisions to optimize spend and growth across the franchise network.

You’ll become the go-to expert on Lofi, run monthly performance reviews, and coach teams on reporting and dashboard navigation.