Fractional Field Marketing Manager

Go Fractional; New York (NY); Remote; USD 90,000 - 130,000; Full time

Job summary

Empathy is seeking a Field Marketing Manager to support its Life Insurance Distribution business. This remote, five-month contract role focuses on planning regional field programs, conferences, roadshows, and agent engagement to strengthen carrier and partner relationships.

Expect extensive travel (40–60%), evenings, and weekends as needed to deliver high-impact field experiences. The ideal candidate thrives on fast-paced execution, partners with RVPs and sales teams, and delivers measurable

Qualifications

• 5-7+ years in field, event, or distribution marketing.
• Experience with life insurance or other B2B industries preferred.
• Proven success in planning conferences, roadshows, and field events.
• Strong project and stakeholder management capabilities.
• Comfort with vendor budgets, timelines, and on-site logistics.
• Willingness to travel 40–60% and represent the brand on-site.

Responsibilities

• Plan and execute regional field marketing programs to enable distribution teams.
• Coordinate conferences, roadshows, carrier meetings, and regional events.
• Develop field marketing assets for wholesalers, agents, and partners.
• Track program performance and manage event budgets.
• Partner with marketing, sales, and distribution leadership for flawless execution.

Skills

Field marketing

Event marketing

Relationship-driven B2B

Conference execution

Roadshows & meetings

Vendor management

Project management

Stakeholder management

Travel coordination

AI tools usage

Job description

Who you are

• 5-7+ years of experience in field marketing, event marketing, or distribution marketing
• Experience supporting life insurance, financial services, wealth management, or another highly relationship-driven B2B industry strongly preferred
• Proven success executing conferences, roadshows, sales meetings, and field events
• Exceptional project management skills with the ability to manage multiple complex initiatives simultaneously
• Strong communication and stakeholder management skills, with experience partnering closely with sales leaders and executive stakeholders
• Comfortable managing vendors, budgets, timelines, and logistics with minimal oversight
• Highly organized, proactive, and able to solve problems quickly while on-site
• Experience using AI tools to improve planning, content creation, and operational efficiency is a plus
• Ability and willingness to travel extensively (approximately 40-60%), including evenings and occasional weekends, to support regional events and conferences across North America
• Must be comfortable working on-site at events and representing the Empathy brand in customer- and partner-facing environments

What the job involves

• This role will be a remote, full-time 5 month contract position serving as a Field Marketing Manager to support Empathy's growing Life Insurance Distribution business by planning and executing regional field marketing programs that enable our distribution teams and strengthen relationships with carriers, wholesalers, independent agents, and strategic partners
• Please note the first 2 months will be on a part-time basis before transitioning to full-time for the remainder of the contract
• This is a highly execution-focused role responsible for managing conferences, roadshows, sales meetings, agent engagement programs, and regional marketing initiatives. The ideal candidate thrives in fast-paced environments, enjoys being on the road, and partners closely with Regional Vice Presidents (RVPs) and distribution leadership to deliver exceptional experiences that drive awareness, engagement, and business growth
• Plan and execute regional marketing programs supporting Empathy's Life Insurance Distribution organization
• Partner closely with Regional Vice Presidents (RVPs), distribution leadership, and sales teams to support regional business priorities and field initiatives
• Manage logistics and execution for conferences, roadshows, carrier meetings, sales kickoffs, and regional events, including vendor coordination, communications, on-site execution, and post-event follow-up
• Develop field marketing materials and sales enablement assets to support wholesalers, distribution partners, and agent engagement
• Coordinate sponsorships, speaking opportunities, tabletop experiences, and regional activations
• Track program performance, manage event budgets, and provide recommendations to improve field marketing effectiveness
• Partner with the broader Marketing team to ensure brand consistency across all field programs and events
• Build trusted relationships across Marketing, Sales, Distribution, Customer Success, and external partners to ensure flawless execution

Work Arrangement

• Remote from US
• Senior and Expert level
• 5-month contract (2 months part-time, 3 months full-time)
• Extensive travel required (40-60% approximately)