Contract Social Media Manager

Empathy; United States; Remote; USD 56,000 - 117,000; Part time

Job summary

Empathy is transforming how families face life’s difficult moments by combining technology with compassionate care. We seek a Social Media Manager on a contract basis to own and growEmpathy's presence across social channels, mainly LinkedIn and Instagram, while delivering brand storytelling that resonates with both consumers and B2B audiences.

You’ll craft emotionally resonant content and a sharp B2B narrative, partner with Growth, Brand Design, Product Marketing, and Communications, and drive

Qualifications

• 7+ years managing organic social for a memorable brand with consumer and B2B audiences.
• Data-driven with a track record of audience growth and engagement.
• Excellent storytelling and ability to direct design, with AI tooling fluency.
• Strong LinkedIn B2B thought leadership and Instagram skills, with other platforms optional.

Responsibilities

• Own Empathy's organic social strategy and execution end-to-end on LinkedIn and Instagram.
• Grow engaged audiences across consumer, member, and B2B groups (insurers, wealth firms, agents).
• Own copy and creative direction, publishing consistently with design collaboration.
• Translate campaigns, launches, and stories into social-first content for each audience.
• Drive thought leadership and amplification on LinkedIn to reach B2B buyers.
• Set goals, track metrics, and convert data into creative direction.
• Run test-and-learn across hooks, formats, timing, and angles; report results.
• Steward brand voice with care given sensitive topics; use AI to accelerate ideation.
• Stay ahead of trends and collaborate with Brand Design and Motion Design teams.

Skills

LinkedIn & B2B leadership

Instagram expertise

Storytelling & writing

AI content tools

Analytics & data-driven

Regulated topics handling

Time management

East Coast hours availability

Tools

AI content tools

Job description

Empathy is transforming the way families navigate life's most difficult times - from the loss of a loved one to other major life transitions. By combining technology with compassionate human care, we bring clarity, comfort, and peace of mind when it matters most.

We partner with leading employers, insurers, and financial institutions to deliver meaningful, human-centric support at scale. Today, Empathy supports over 50 million people across the US, Canada, and the UK.

Backed by top-tier investors including General Catalyst, Index Ventures, Adams Street, Aleph and Entreé Capital. We've raised over $160 million to date, including a $72 million Series C, to expand our impact and scale our mission worldwide.

About the Role

We're looking for a Social Media Manager to own and grow Empathy's presence across social, on a contract basis. This is a strategic, hands-on role for someone who sets the vision and drives it to results, turning our brand, campaigns, product launches, and category point of view into social-first storytelling that resonates.

What makes this role distinctive is the dual audience. You'll build brand resonance and community with the people we ultimately serve - members and families navigating hard moments - while speaking fluently to the B2B audiences who bring Empathy to them: life insurers, wealth firms, benefits leaders, HR teams, insurance agents, and wealth advisors. You're equally comfortable crafting an emotionally resonant brand moment and a sharp, credible B2B narrative.

You’ll lead with LinkedIn as our B2B engine and Instagram as our brand and community home, extending to other channels as they earn their place. You care about results as much as craft, you're fluent with AI, and you bring the emotional intelligence our subject matter demands. You'll work closely with Growth, Brand Design, Product Marketing, and Communications.

In this role you will

• Own Empathy's organic social strategy and execution end-to-end, leading with LinkedIn and Instagram and extending to other platforms as they make sense
• Build and grow engaged audiences across both our consumer and member community and our B2B audiences (insurers, wealth firms, agents, advisors, benefits leaders, HR)
• Own copy and creative direction for platform-native content, publishing on a consistent cadence and partnering with our Design team to bring visuals and video to life
• Translate campaigns, product launches, research, reports, client stories, user testimonials and brand moments into social-first stories tailored to each audience and channel
• Drive thought leadership and executive and employee amplification on LinkedIn to reach and influence B2B buyers
• Set clear goals and own the numbers: track engagement, audience growth, and turn performance data into creative direction
• Run a continuous test-and-learn engine across hooks, formats, timing, and angles, and report clearly on what's driving results
• Steward Empathy's brand voice with care and emotional intelligence, given the sensitive nature of our work (loss, caregiving, and serious illness)
• Use AI tools to accelerate ideation, production, and iteration without compromising quality or trust
• Stay ahead of platform trends, formats, and algorithm shifts, and bring fresh ideas to the table
• Collaborate with our in-house Brand Design and Motion Design teams, and external partners as needed, to execute the creative vision

Requirements

• 7+ years managing organic social for a leading, memorable, and forward-thinking brand, ideally spanning both consumer and B2B audiences
• A track record of growing and engaging audiences, with a data-driven, results-oriented approach
• An excellent writer with a clear creative vision, and a passion for storytelling, who knows how to direct our Design team and leverage the right tools to bring ideas to life and drive results
• Deep fluency in LinkedIn (B2B thought leadership and amplification) and Instagram, with comfort extending to TikTok, YouTube, or X
• Strong brand and storytelling instincts, and the emotional intelligence to handle sensitive subject matter with care
• Ability to translate complex or regulated topics into clear, resonant, and trustworthy content
• Strong grasp of B2B personas and how to make a brand relevant to business buyers, not just consumers
• Fluency with AI tools for content creation and workflow acceleration
• Analytical: fluent in social metrics and reporting, and able to turn data into creative decisions
• A self-directed operator who thrives in a fast-paced startup and manages multiple priorities at once
• Ability to work east coast hours
• Bonus: experience in health tech, insurance or benefits, fintech, or another trust-sensitive, B2B2C category

Engagement Details

• Engagement Type: Independent Contractor (1099)
• Location: Remote (US)
• Contract Duration: 12 months (with potential to extend)
• Estimated Workload: 100-150 hours per month; weekly hours may vary based on project workload and business needs
• Start Date: Immediately

Empathy is an equal opportunity employer. All qualified applicants will receive consideration without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.