Fractional CMO: Growth-Driven Brand Leader (Natural Foods)

ForceBrands; Illinois; On-site; USD 50,000 - 100,000; Part time

Job summary

ForceBrands is seeking a hands-on fractional marketing leader to drive brand awareness, retail velocity, and growth for a fast-growing natural foods brand with strong Whole Foods and Costco distribution.

In this role you will connect strategy, investment, and execution to commercial results while staying lean in a founder-led environment. You will lead integrated campaigns across digital, in-store, events, and retail media, delivering measurable impact.

Qualifications

• Senior marketing leadership experience in food/beverage CPG is required.
• Experience scaling emerging brands toward $20M–$100M revenues.
• Direct experience with Whole Foods and Costco is highly preferred.
• Proven track record increasing retail velocity, awareness, or revenue through marketing.
• Experience managing integrated budgets across brand, digital, shopper, and retail media.
• Comfortable in a lean founder-led environment and hands-on execution.
• Prior fractional/consulting experience is a plus.

Responsibilities

• Develop an integrated marketing strategy across digital, in-store, demos, events, retail media, and brand campaigns.
• Connect marketing investments to retail velocity, sell‑through, awareness, and sales growth.
• Build and manage the marketing budget, KPIs, and performance reporting.
• Use consumer, retailer, and store‑level data to prioritize initiatives and allocate spend.
• Partner closely with the founder, internal marketing lead, sales, and operations.
• Manage and evaluate freelance, creative, media, and agency partners.
• Remain hands‑on with execution in a lean, founder‑led environment.

Skills

Senior marketing leadership

Scale early-stage brands

Whole Foods and Costco experience

Retail velocity improvement

Integrated marketing budgets

Hands-on founder-led

Fractional/consulting experience

Job description

ForceBrands is seeking a hands-on fractional marketing leader to drive brand awareness, retail velocity, and growth for a fast-growing natural foods brand with strong Whole Foods and Costco distribution.

In this role you will connect strategy, investment, and execution to commercial results while staying lean in a founder-led environment. You will lead integrated campaigns across digital, in-store, events, and retail media, delivering measurable impact.