Chief Growth & Brand Architect

ForceBrands; New York (NY); On-site; USD 250,000 - 450,000; Full time

Benefits offered by this job

Executive compensation & equity

Job summary

ForceBrands is seeking a strategic Chief Marketing Officer to lead brand and growth marketing across its high-performing product portfolio, including Magic Molecule, SkinSmart, and CleanSmart. You will own Brand Strategy, Innovation, Digital & Social, Growth & Retention, Media, eCommerce/DTC, and Retail/Shopper Marketing in a single umbrella.

The ideal candidate has 15+ years of full-funnel marketing leadership in CPG/consumer brands, with a track record of scaling brands from ~$50M to $150M+

Qualifications

• 15+ years of experience in brand, performance, and ecommerce marketing across CPG or high-growth consumer brands.
• Proven track record scaling brands from ~$50M to $150M+ in revenue, ideally within Personal Care, Beauty, or Wellness.
• Strong omnichannel experience with focus on taking digital-first brands into retail and expanding across Natural, Grocery, Mass, Prestige, and Specialty.
• Foundation in blue-chip CPG best practices with experience in scrappy, fast-paced startups.
• Demonstrated ability to evaluate brand architecture and channel dynamics to develop strategies balancing targeted need-state marketing with an all-in-one approach.
• Proven track record of identifying white space opportunities and crafting brand strategies to compete across categories and distribution channels.
• Ability to define and operationalize meaningful KPIs driving brand growth, performance marketing efficiency, and customer acquisition/retention.
• Expert in performance marketing, media buying, attribution, and ROI-driven strategy.
• Highly analytical with P&L ownership and financial fluency.
• Strong leadership presence with the ability to inspire, manage, and develop cross-functional teams.
• Clear communicator with a bias for action and a passion for building bold, purpose-driven brands.

Responsibilities

• Lead the overall marketing strategy and positioning for Magic Molecule, SkinSmart, and CleanSmart.
• Establish and execute go-to-market strategies across DTC, Amazon, and retail.
• Develop and execute a cohesive brand strategy across a multi-brand portfolio.
• Drive strategy across digital and performance marketing channels including Amazon and social media.
• Own marketing strategies across eCommerce and retail for Amazon, DTC, and national retailers.
• Use data and analytics to optimize performance, track ROI, and inform campaign development.
• Build, mentor, and manage a high-performing marketing team spanning brand, growth, creative, and insights functions.
• Foster a collaborative, entrepreneurial culture that thrives in high-growth environments.

Skills

Brand marketing

Performance marketing

Ecommerce marketing

Omnichannel

Leadership

Data-driven decisions

Education

Bachelor's in Marketing/Business

MBA (preferred)

Tools

Google Analytics

Amazon Ads

Meta Ads

TikTok Ads

SEO Tools

Job description

ForceBrands is seeking a strategic Chief Marketing Officer to lead brand and growth marketing across its high-performing product portfolio, including Magic Molecule, SkinSmart, and CleanSmart. You will own Brand Strategy, Innovation, Digital & Social, Growth & Retention, Media, eCommerce/DTC, and Retail/Shopper Marketing in a single umbrella.

The ideal candidate has 15+ years of full-funnel marketing leadership in CPG/consumer brands, with a track record of scaling brands from ~$50M to $150M+