Fractional Brand Leader — AI-Driven Growth & Strategy

Branday; Irvine (CA); On-site; USD 110,000 - 140,000; Full time

Job summary

Branday is seeking experienced Brand Managers to serve as fractional leaders for a select client portfolio, acting as an extension of internal leadership teams. This role demands a deep understanding of business, consumer, and competitive dynamics, translating insights into bold brand plans and campaigns.

You’ll drive cross‑functional work across brand, digital, social, content, packaging, ecommerce, experiential, influencer, and emerging channels, partnering with creative directors, designers,

Qualifications

• 5+ years of progressive brand management experience, ideally within a sophisticated in-house brand organization.
• Direct experience owning a brand, product line, category, or meaningful portion of a business.
• Strong understanding of brand strategy, consumer insights, positioning, innovation, go-to-market planning, and integrated brand building.
• Strong commercial instincts and the ability to connect brand decisions to business outcomes.
• Excellent creative judgment across design, digital, packaging, content, and campaigns.
• Experience leading complex, cross-functional initiatives from strategy through execution.
• Ability to manage multiple brands while maintaining depth, attention to detail, and a high bar for quality.
• Strong executive communication and the confidence to challenge assumptions and advocate for better work.
• Genuine curiosity about AI and how it can transform creative and marketing organizations.

Responsibilities

• Own the strategic and creative direction of several client brands.
• Develop a deep understanding of each business, consumer, category, competition, and growth priorities.
• Turn business objectives into brand plans, initiatives, briefs, launches, and campaigns.
• Proactively identify opportunities rather than waiting for client requests.
• Lead work across brand, digital, social, content, packaging, ecommerce, experiential, influencer, and emerging channels.
• Partner with creative directors, designers, copywriters, developers, producers, strategists, and AI specialists.
• Maintain a strong point of view on creative quality and brand consistency.
• Use Branday’s AI platform, agent capabilities, and production workflows to rethink how work gets done.
• Build trusted relationships with senior client stakeholders and take accountability for outcomes, not just deliverables.

Skills

Brand management

Executive communication

Strategic thinking

Cross-functional leadership

AI curiosity

Job description

Branday is seeking experienced Brand Managers to serve as fractional leaders for a select client portfolio, acting as an extension of internal leadership teams. This role demands a deep understanding of business, consumer, and competitive dynamics, translating insights into bold brand plans and campaigns.

You’ll drive cross‑functional work across brand, digital, social, content, packaging, ecommerce, experiential, influencer, and emerging channels, partnering with creative directors, designers,