Fractional CMO - National Growth Leader for CPG

ForceBrands; United States; On-site; USD 180,000 - 300,000; Part time

Job summary

ForceBrands is supporting a high-growth food and beverage CPG brand in the search for a Fractional Marketing Executive / Senior Marketing Advisor. This is a strategic advisory opportunity for a senior CPG marketing leader who has experience building national growth strategies across natural, conventional, and mass retail channels.

This role connects brand awareness, digital media, field activation, shopper marketing, trade programs, and retail execution to drive measurable store-level velocity

Qualifications

• 10+ years of executive marketing leadership within food and beverage CPG.
• Experience driving growth across natural, conventional, and mass retail channels.
• Strong understanding of retail velocity, shopper behavior, field marketing, and store-level execution.
• Proven ownership of multi-million-dollar marketing budgets.
• Experience with paid social, creator/influencer marketing, digital PR, OOH, and localized digital campaigns.
• Strong syndicated data fluency, including Nielsen, Circana, IRI, SPINS, or similar platforms.

Responsibilities

• Build a 12-to-18-month marketing roadmap focused on brand awareness, retail velocity, and scalable growth.
• Align brand marketing, digital media, field activation, shopper, trade, and retail programs into one cohesive strategy.
• Use syndicated retail data and consumer insights to evaluate marketing impact and optimize regional spend.
• Advise on brand positioning, messaging, creative direction, and consumer discovery.
• Help design and manage the external agency ecosystem across performance, PR, influencer, creative, and field activation partners.
• Partner with founders and senior leadership to establish KPIs, budget allocation, and marketing priorities.

Skills

Executive marketing leadership

Multi-channel growth

Budget ownership

Paid social & influencer

Data fluency (Nielsen/Circana/IRI)

Job description

ForceBrands is supporting a high-growth food and beverage CPG brand in the search for a Fractional Marketing Executive / Senior Marketing Advisor. This is a strategic advisory opportunity for a senior CPG marketing leader who has experience building national growth strategies across natural, conventional, and mass retail channels.

This role connects brand awareness, digital media, field activation, shopper marketing, trade programs, and retail execution to drive measurable store-level velocity