Founding Product & Brand Designer

Best Friend Finance; San Francisco (CA); On-site; USD 167,000 - 223,000; Full time

Benefits offered by this job

Equity

Token incentives

Health benefits

Direct founder access

Job summary

UGLYCASH is seeking a founding designer to lead brand and product design. You will work directly with the founders, engineers, and one other designer across UGLYCASH and Reserve.

This lean role requires making decisions and doing the work, not waiting for a team to form. Product design is central: you’ll translate complex financial ideas into simple experiences and own details from early flows to polished interfaces, implementation, and iteration, while also driving brand evolution across visual

Qualifications

• A product thinker who ships and understands customers.
• Strong taste with focus on typography, interactions, and details.
• Resourceful, able to work through ambiguity with minimal support.
• AI-native in practice to accelerate exploration and execution.

Responsibilities

• Owns product design from early flows to polished interfaces and iteration.
• Shapes brand evolution, design systems, and how projects present themselves externally.

Skills

Product thinker

Great craft

Independent

AI-powered design

Job description

UGLYCASH is seeking a founding designer to lead brand and product design. You will work directly with the founders, engineers, and one other designer across UGLYCASH and Reserve.

This lean role requires making decisions and doing the work, not waiting for a team to form. Product design is central: you’ll translate complex financial ideas into simple experiences and own details from early flows to polished interfaces, implementation, and iteration, while also driving brand evolution across visual