Founding PMM – AI EdTech for K-12

Subject; Los Angeles (CA); On-site; USD 115,000 - 140,000; Full time

Benefits offered by this job

Premium health coverage

Gym membership

Daily meals

Top hardware

Job summary

Subject is hiring its first Product Marketing Manager to shape how our AI-powered K-12 curriculum is positioned in the market. You’ll own messaging, launches, and collateral, partnering with Sales, CS, and Marketing to drive adoption and outcomes for districts and schools.

Based in Los Angeles, you will build a scalable PMM function, develop proof points, and lead external storytelling—from newsletters to conference talks—ensuring alignment with district needs and product strategy.

Qualifications

• 5+ years in product marketing, primarily B2B or B2B2C.
• End-to-end launches owned and sales enablement delivered.
• Experience working with product org and influencing roadmap.
• Ability to explain technical features to non-technical stakeholders.
• Data-driven approach to identify opportunities and impact.
• Comfort with long, multi-stakeholder sales cycles.

Responsibilities

• Own positioning, messaging, and market storytelling for Subject.
• Conduct competitive intelligence and keep battlecards current.
• Gain market/teacher/district insights and feed roadmap input.
• Lead GTM launch plans with cross-functional teams across Sales/CS/Marketing.
• Write and present product updates and launch narratives to districts.
• Create case studies, testimonials, and outcome data for stakeholders.

Skills

Product marketing

Launch management

Cross-functional collaboration

Clear communication

Data-driven decisions

Sales-cycle experience

Job description

Subject is hiring its first Product Marketing Manager to shape how our AI-powered K-12 curriculum is positioned in the market. You’ll own messaging, launches, and collateral, partnering with Sales, CS, and Marketing to drive adoption and outcomes for districts and schools.

Based in Los Angeles, you will build a scalable PMM function, develop proof points, and lead external storytelling—from newsletters to conference talks—ensuring alignment with district needs and product strategy.