Product Marketing Manager

Subject; Los Angeles (CA); On-site; USD 115,000 - 140,000; Full time

Benefits offered by this job

Premium health coverage

Gym membership

Daily meals

Top hardware

Job summary

Subject is hiring its first Product Marketing Manager to shape how our AI-powered K-12 curriculum is positioned in the market. You’ll own messaging, launches, and collateral, partnering with Sales, CS, and Marketing to drive adoption and outcomes for districts and schools.

Based in Los Angeles, you will build a scalable PMM function, develop proof points, and lead external storytelling—from newsletters to conference talks—ensuring alignment with district needs and product strategy.

Qualifications

• 5+ years in product marketing, primarily B2B or B2B2C.
• End-to-end launches owned and sales enablement delivered.
• Experience working with product org and influencing roadmap.
• Ability to explain technical features to non-technical stakeholders.
• Data-driven approach to identify opportunities and impact.
• Comfort with long, multi-stakeholder sales cycles.

Responsibilities

• Own positioning, messaging, and market storytelling for Subject.
• Conduct competitive intelligence and keep battlecards current.
• Gain market/teacher/district insights and feed roadmap input.
• Lead GTM launch plans with cross-functional teams across Sales/CS/Marketing.
• Write and present product updates and launch narratives to districts.
• Create case studies, testimonials, and outcome data for stakeholders.

Skills

Product marketing

Launch management

Cross-functional collaboration

Clear communication

Data-driven decisions

Sales-cycle experience

Job description

Product Marketing Manager, Founding role, Product team

About Subject

Subject is one of the fastest-growing education technology companies in the country, helping more than 1,000 schools deliver flexible, accredited learning to students nationwide. We're backed by Owl Ventures and Kleiner Perkins.

Recognized for our growth and innovation:

• TIME's Top EdTech Companies (2026)
• LinkedIn Top Startups (2025)
• 135K+ subscribers on YouTube

Subject sits at the intersection of two of the most consequential shifts in education: AI, and the growing demand for flexible learning paths for students who don't fit the traditional classroom model. Subject isn't a commodity courseware vendor. It's an AI-powered K-12 curriculum company serving markets where the stakes for students are high and the need for better outcomes is urgent. For a product marketer, that means a differentiated story to tell.

About the team

Product Marketing at Subject lives inside Product. You report to the Head of Product & Design and work directly with the pods building what you'll take to market. You're part of the roadmap conversation, the launch, and what happens after.

In K-12, the person who buys Subject, the person who runs it, and the person who learns on it are three different people. The superintendent signs the contract. The teacher opens it every morning. The student is the one whose life changes. Product marketing at Subject is how one product speaks to all three.

You'll be the first product marketer at Subject, and you'll define how the function works. You own what faces outward: the story, the market, the sale.

What you'll own

Positioning and insight

• Positioning and messaging. One source of truth for who Subject is for, why it's different, and how we talk about AI, credit recovery, and outcomes. Sales, CS, and marketing all pull from it
• Competitive intelligence. Know the field, keep the battlecards current, brief Sales and Product when something changes
• Market and customer insight. Sit in on sales calls and QBRs, talk to teachers and district leaders, and bring what you hear back to the pods as input for the roadmap

Launches and product updates

• GTM launch plans. Positioning, proof points, launch narrative, and the coordination across Sales, CS, and marketing that makes a release land
• Product updates. Every release gets a story. You write it and present it, so districts understand what shipped and why it matters to them
• Newsletters. You own the cadence and voice of what goes out to our schools. Something a teacher actually opens
• The internal pitch. You bring each release to Sales first. Enablement sessions, decks, battlecards, and the answers to the questions that come up on calls
• Enablement as a system. New rep onboarding on the product, a current pitch deck, a library of proof points and objection responses. The goal is that Sales can sell without you in the room
• Case studies, testimonials, and outcome data packaged so a principal can take it to the board. In K-12, renewals often come down to whether the champion has something to show.
• Conference and event content. Session pitches, booth messaging, the demo narrative.

What we’re looking for

Must have

• 5+ years in product marketing, most of it in B2B or B2B2C
• You’ve owned launches end-to-end and enabled a sales team to sell what shipped
• You’ve worked inside or alongside a product org and changed a roadmap decision with customer or market insight
• You write clearly and present well. You can explain a technical feature to a school board member and present to conferences
• You use data to find opportunities and to show your work moved pipeline, adoption, or retention
• You're comfortable with a long, multi-stakeholder sales cycle where the buyer and the user are different people

Nice to have

• You've positioned AI features in a category where trust is the first question
• You've been a PM, or a PMM formally embedded in a product org
• You've built a product marketing function from zero
• AI tools are already part of how you research, draft, and monitor the market

How we work

We care about craft and we move fast. Feedback comes early and often, from the people who build the product, the people who sell it, and the people who use it. Launched is not the goal. Adopted is.

You’ll do well here if you take full ownership, trust your instincts without ignoring the data, and like problems that need both strategy and execution. AI is already in your workflow, not on your wishlist.

The commitment

Students deserve our best, and this role reflects that. We need someone who:

• Lives the mission and treats student and district outcomes as real stakes
• Takes pride in building something from nothing
• Owns the work end-to-end: insight, story, launch, adoption
• Works from our Los Angeles office, 5 days a week
• Can commit to 60 hours a week. This is a high-output, high-ownership role and the pace reflects the ambition

We're not looking for people who tolerate long hours. We're looking for people who find meaning in building something that matters this much.

Pay and benefits

Base salary is $115,000 to $140,000 based on experience + an annual performance bonus tied to individual goals and company results.

Benefits: premium health coverage, gym membership, daily meals, top hardware.