Founding Marketing Lead

Squad Health; New York (NY); On-site; USD 120,000 - 150,000; Full time

Benefits offered by this job

Employer-paid health benefits

Unlimited PTO

On-site at Flatiron, NY

Job summary

Squad Health, based in New York, seeks a Founding Marketing Lead to build the marketing function from the ground up. You will shape positioning, content, customer proof, conferences, and GTM enablement while partnering with leadership, Product, and Operations.

You will own messaging, content strategy, conference strategy, and field marketing programs to drive growth and customer impact in AI-enabled healthcare operations.

Qualifications

• 4+ years of experience across B2B marketing, product marketing, industry marketing, content, field marketing, or go‑to‑market roles in an early‑stage or high‑growth environment.
• Experience as a first or early marketing hire, or ownership of a broad marketing remit without the support of a large team.
• Exceptional writing and editing skills, including the ability to explain technical or healthcare topics clearly without making them sound generic.
• Experience developing positioning, customer proof, and sales materials that founders and commercial teams use in real customer conversations.
• Experience planning and executing conferences or field programs from strategy through follow‑up and performance measurement.
• Strong commercial judgment and an understanding of how marketing contributes to qualified engagement, pipeline, sales effectiveness, and event ROI.
• Comfort working directly with senior leaders, managing external creative partners when useful, and using AI tools thoughtfully to improve the speed and quality of your work.
• Based in New York or willing and able to work on‑site in New York City.

Responsibilities

• Define positioning and messaging to target specialty practices, provider organizations, and pharmaceutical partners.
• Create content and thought leadership materials: stories, case studies, executive content, explainers, webinars.
• Plan conferences and field marketing: sponsorships, speaking strategy, targeted outreach, collateral, and ROI analysis.
• Turn customer outcomes into decks and case studies for commercial conversations.
• Lead launches and market moments with marketing plans for product releases, wins, partnerships, and milestones.
• Develop targeted GTM programs in collaboration with Growth and Partnerships, including campaigns and ABM initiatives.

Job description

Squad Health is building at the forefront of AI and drug innovation tackling large-scale operational challenges with technology, speed, and customer obsession. We move quickly, operate with high ownership, and work closely with customers to solve real-world problems at scale. As we continue to expand, we are looking for exceptional operators in New York who are excited to build, scale, and shape the future of AI-enabled healthcare operations.

Joining Squad Health means working on meaningful problems, collaborating with ambitious teams, and having the opportunity to create measurable impact in a rapidly evolving industry.

About the Role:

We are hiring a Founding Marketing Lead to build Squad Health’s marketing function from the ground up. This is a hands‑on role covering positioning, content, customer proof, conferences, and go‑to‑market enablement.

You will determine how Squad Health presents itself, which content is worth creating, where we should show up, and how marketing can make our Growth and Partnerships teams more effective. You will work directly with company leadership and partner closely with Product and Operations.

There is no established marketing playbook to inherit. You will have the opportunity to build it.

What You’ll Own

• Positioning and messaging: Build a clear messaging framework for specialty practices, larger provider organizations, and pharmaceutical partners. Translate complex healthcare workflows into language that is simple, credible, and differentiated.
• Content and thought leadership: Set editorial priorities and produce customer stories, case studies, executive content, product explainers, industry perspectives, webinars, and other materials that build trust and earn attention.
• Conferences and field marketing: Determine which conferences and specialty meetings warrant investment. Own sponsorship and speaking strategy, executive meetings, pre‑event targeting, collateral, on‑site execution, follow‑up, and ROI analysis.
• Customer proof and GTM enablement: Turn customer outcomes and market insights into decks, one‑pagers, case studies, ROI narratives, specialty‑specific messaging, and other materials that strengthen commercial conversations.
• Launches and market moments: Develop and execute marketing plans for important product releases, customer wins, partnerships, new specialties, and company milestones.
• Targeted GTM programs: Partner with Growth and Partnerships on focused campaigns, roundtables, webinars, account‑based programs, and partner co‑marketing tied to commercial priorities.
• Marketing operations: Build the calendar, briefing process, measurement approach, budget framework, and network of freelancers and agencies needed for a lean team to execute effectively.

What We’re Looking For

• 4+ years of experience across B2B marketing, product marketing, industry marketing, content, field marketing, or go‑to‑market roles in an early‑stage or high‑growth environment.
• Experience as a first or early marketing hire, or ownership of a broad marketing remit without the support of a large team.
• Exceptional writing and editing skills, including the ability to explain technical or healthcare topics clearly without making them sound generic.
• Experience developing positioning, customer proof, and sales materials that founders and commercial teams use in real customer conversations.
• Experience planning and executing conferences or field programs from strategy through follow‑up and performance measurement.
• Strong commercial judgment and an understanding of how marketing contributes to qualified engagement, pipeline, sales effectiveness, and event ROI.
• Comfort working directly with senior leaders, managing external creative partners when useful, and using AI tools thoughtfully to improve the speed and quality of your work.
• Based in New York or willing and able to work on‑site in New York City.

Why Join Squad Health

• Build the marketing function instead of inheriting an established playbook.
• Work directly with company leadership and influence how Squad Health is positioned in the market.
• Own the full path from customer insight to messaging, content, conferences, and commercial conversations.
• Work on a meaningful healthcare problem where better workflows can help patients begin therapy faster.
• 100% employer‑paid employee health benefits.
• Unlimited PTO.
• On‑site work from our Flatiron office in New York City.

Equal Opportunity Statement:

Squad Health is committed to diversity and inclusivity in the workplace.