Founding Marketing Lead

Method Recruiting, a 3x Inc. 5000 company; New York (NY); Hybrid; USD 180,000 - 240,000; Full time

Benefits offered by this job

Equity

Medical insurance

401k with company match

Flexible PTO

Work from home stipend

Job summary

Our client is a B2B SaaS company seeking a Founding Marketing Lead to shape demand generation, positioning, and partnerships. You will own the external presence across channels, content, events, and a compelling commercial narrative that accelerates deals before a demo is scheduled.

You’ll report to the CEO and partner with Sales, Product, and Ops, building the function from the ground up while collaborating with a fast-paced, distributed team.

Qualifications

• 5–10 years in marketing, ideally within sales-led ABM and complex deals.
• Founding, hands-on role with potential to scale into full marketing leadership.
• Startup DNA with experience in early, venture-backed environments.

Responsibilities

• Build the marketing function at a fast-scaling AI startup.
• Own external presence across channels, content, events, and narrative.

Skills

Marketing leadership

ABM

Analytical

Excellent communication

AI tools

Job description

Job Description

The Role

Our client is a B2B SaaS company.

4x in New York / Friday remote

We're hiring a Founding Marketing Lead to help us win complex, multi-stakeholder deals and define how we show up in the market.

We're running a account-based motion into a market where buyers are risk-averse and decisions take time. You'll partner shoulder-to-shoulder with Sales to generate qualified inbound opportunities and to build the credibility that makes those conversations easier.

You will also own our external presence. That means owning how we show up across every channel and every room: the content that earns trust from our clients, the events where relationships get built, and the commercial narrative that makes us the obvious call before a demo is even scheduled.

This role is central to how we show up in the market. You'll report to the CEO, and work closely with Sales, Product, and Ops, translating complex ideas into things the market actually engages with.

We believe there's real value in being together as a team. We come into the office 4 days per week, creating space to collaborate, move quickly, and build strong relationships with the people we work alongside.

What You'll Do

• Build the foundation: You will get the opportunity to build the marketing function at a fast-scaling AI startup
• External Presence: Own how we show up across every channel - content and thought leadership that earns credibility with buyers and industry press and a conference and events strategy that puts us in the right rooms with the right people.
• Partnerships: Build and scale a strategic partner ecosystem. Identify and cultivate relationships with distribution partners, industry associations, and adjacent platforms, then turn those partnerships into repeatable growth channels
• Sales partnership: Partner with Sales on high-stakes pursuits - pitch decks, leave-behinds, exec-level proposals, and account-based programs that generate qualified inbound and accelerate named accounts through the pipeline.
• Measure & iterate: Instrument what you ship. Know whether a campaign worked, kill what doesn't, and reallocate. This is an analytical role as much as a creative one.
• GTM innovation: Stay ahead of how AI is changing demand gen, outbound, and buyer engagement. You'll have real latitude to experiment and operationalize what works.

Who You Are

• 5--10 years in marketing, ideally running marketing within a sales-led, account-based motion into complex, multi-stakeholder deals.
• You'll build and own the marketing function. This starts as a founding, hands-on role with no team, and grows into owning all of marketing - hiring and leading it as we scale.
• Startup DNA. You've worked in early, venture-backed environments and are comfortable being the first/only marketer - scrappy and high-ownership.
• Analytically driven, not just creative. You can judge whether a campaign actually worked and iterate quickly.
• An exceptional communicator. Your writing is clear, precise, and not generic. People actually read what you send.
• Comfortable with ambiguity and motivated by ownership. You're a builder - you've shipped, grown, or created something you're proud of, and you don't wait for a playbook.
• Fluent with AI tools and comfortable weaving them into your day-to-day - research, drafting, accelerating output. We're an AI-native company and expect the same from our team.
• Nice to have:
• Tooling like Attio (CRM) or Clay - but the real weight is on willingness to pick up new tools fast, not a specific stack.
• InsurTech / FinTech / vertical AI /SaaS experience a plus.

Benefits

• Competitive Salary
• Equity - giving you direct stake in the future of an AI-native industry leader.
• Top-tier medical, dental, and vision insurance.
• 401k with company match.
• Flexible PTO and a work from home stipend.
• A fast-paced, high-talent density team that values transparency and shipping fast.