VP, Integrated Marketing

Personify Health; New York (NY); On-site; USD 220,000 - 250,000; Full time

Benefits offered by this job

Competitive salary & benefits

Medical & dental

Unlimited PTO

Mental health & retirement planning

Professional development

Mission-driven culture

Job summary

Personify Health in New York is seeking a senior marketing leader to own demand generation, brand, and marketing ops across Wellbeing and TPA businesses. This is a builder's role reporting to Commercial/Growth, driving an integrated system rather than siloed functions.

You will lead a multidisciplinary team, set strategy from ICPs to content paths, and partner with Sales to optimize MQL-to-SQL conversion in a regulated healthcare setting.

Qualifications

• 12+ years in B2B marketing leadership.
• Run B2B demand generation incorporating ICP and target customer profiles defined by product/strategy, translated into an integrated marketing playbook spanning digital, ABM, and content.
• Personally led a team through a shift from broad-based/volume marketing metrics to account-based or signal-based qualification.
• Directly owned brand governance, a PR agency relationship, and a multi-event portfolio — conferences, trade shows, sponsorships, hosted events — with real budget accountability.
• A track record of building integrated marketing functions from the ground up — brand, communications, content, demand generation, and marketing operations working as one team.
• Experience in healthcare technology, employer health, or another regulated, multi-stakeholder enterprise market with long sales cycles and mixed economic buyers.

Responsibilities

• Demand Generation & Campaign Execution: Build and run demand generation programs against target profiles and unmet needs, translating into channel strategy, messaging, and campaign execution across TPA and Wellbeing.
• Marketing Operations & Data: Own CRM data quality, marketing tech, automation, targeting infra, campaign reporting, and post-campaign optimization.
• Brand & Creative: Own brand governance, visual identity, and content engine behind demand generation and market presence.
• Communications & PR: Own the PR agency relationship and external communications strategy; support executive communications to ensure consistent external voice.
• National Events: Set the national events strategy and partner with account management to support client events.

Skills

B2B marketing leadership

Demand generation

Brand governance

Marketing operations

Cross-functional leadership

Healthcare technology experience

Job description

Overview

Who We Are

Because health is personal. That's why Personify Health created the first and only personalized health platform—bringing health plan administration, holistic wellbeing solutions, and comprehensive care navigation together in one place. We serve employers, health plans, and health systems with data-driven solutions that reduce costs while actually improving health outcomes. Together, our team is on a mission to empower people to lead healthier lives.

Learn even more about the work that drives us at personifyhealth.com.

Responsibilities

Ready To

Personify Health's commercial growth depends on a marketing engine that turns strategy into pipeline, market presence, and brand equity across the Wellbeing and TPA businesses. This leader owns that engine end to end: demand generation, the operational backbone that runs it, and the brand, creative, communications, and events work that puts Personify in front of the market credibly and consistently.

This is a builder's and integrator's seat, not a caretaker's. It reports into Commercial/Growth leadership rather than a CMO, and it takes target customer profiles and unmet-need definitions as inputs from Product, validated by Commercial. Within that frame, this leader is expected to run marketing as one connected system rather than a set of siloed functions — bringing an informed point of view, challenging assumptions, and originating ideas on how brand, content, and demand generation compound each other, not simply executing a playbook handed to them.

What You'll Do

Demand Generation & Campaign Execution

• Build and run demand generation programs against the target profiles and unmet needs Product and Commercial define, translating them into channel strategy, messaging, and campaign execution across TPA and Wellbeing.

• Lead Marketing's side of a joint problem-led pipeline model with Sales: problem-led content paths, message frameworks, and SDR conversation guides for each activated hypothesis, plus execution of generative search, LinkedIn, ABM, and intent-data targeting.

• Own the digital channel mix — website, paid media, email, and organic — as the execution layer behind demand generation and brand visibility.

• Be evaluated against the quality of leads generated, not just quantity of leads generated. Success in this role is the conversion rate of a high number of MQLs into SQLs and their associated velocity through commercial pipeline stages.

Marketing Operations & Data

• Own the operational backbone — CRM data quality, marketing technology and automation, targeting infrastructure, campaign reporting — needed to run targeted, signal-based marketing at scale.

• Establish operating rhythms, service levels, and decision frameworks that make campaign planning, launch readiness, and post-campaign optimization predictable rather than reactive.

• Build and report funnel, attribution, and signal-quality metrics jointly with Sales on a regular review cadence.

Brand & Creative

• Own brand governance and visual identity — the standards that keep every customer-facing touchpoint consistent, modern, and differentiated across campaigns, communications, events, and sales support.

• Own the creative production and content engine behind demand generation and market presence, including closing any gap between problem-focused content and solution-focused content.

• Partner with Product Marketing and Strategic Marketing to turn positioning and unmet-need research into deployable campaign and brand assets.

Communications & PR

• Own the PR agency relationship and the external communications strategy — press, thought leadership, executive visibility, and speaking/awards programs — that position Personify as the market leader in engagement-driven clinical cost containment.

• Provide executive communications support to Commercial and Executive Leadership, ensuring the company's external voice is consistent with brand and market strategy.

National Events

• Set the national events strategy — which industry conferences, trade shows, sponsorships, and hosted or customer events Personify invests in, how budget is allocated, and how each event ties back to pipeline or brand objectives.

• Partner with account management to support client innovation councils and lead the organization of our annual client conference.

Leadership Responsibilities

• Build, coach, and develop a high-performing, multidisciplinary team across demand generation, marketing operations, brand, creative, communications, PR, and national events.

• Create clear accountability, decision rights, and performance expectations across teams so each function knows what it owns and how it's measured.

• Foster cross-functional partnership with Sales, Product Marketing, Client Growth & Account Management, and Executive Leadership — marketing as a connected system, not a request queue.

Qualifications

What You Bring to Our Team

• 12+ years in B2B marketing leadership

• Run B2B demand generation incorporating ICP and target customer profiles defined by product/strategy, translated into an integrated marketing playbook spanning digital, ABM, and content.

• Personally led a team through a shift from broad-based/volume marketing metrics to account-based or signal-based qualification.

• Directly owned brand governance, a PR agency relationship, and a multi-event portfolio — conferences, trade shows, sponsorships, hosted events — with real budget accountability.

• A track record of building integrated marketing functions from the ground up — brand, communications, content, demand generation, and marketing operations working as one team.

• Experience in healthcare technology, employer health, or another regulated, multi-stakeholder enterprise market with long sales cycles and mixed economic buyers.

How We'll Measure Success

• MQL-to-SQL conversion and close rate of marketing-sourced leads

• Win-rate and sales-cycle-velocity differential, marketing-sourced/influenced vs. Sales-originated

• Marketing operations discipline — campaign launch reliability, data/attribution accuracy, reporting turnaround

• Brand and creative consistency across customer touchpoints, plus measured market awareness (tracked via win/loss interviews)

• Communications and PR impact — earned media, executive visibility, thought leadership placements

• Events ROI — pipeline and brand impact per event, relative to spend

Benefits

The Highlights:

• Competitive base salary and benefits effective day one
• Comprehensive medical and dental through our own health solutions (yes, we use what we build)
• Unlimited PTO—rest and recharge time is non-negotiable
• Mental health support, retirement planning, and financial protection
• Professional development with clear career progression and learning budgets
• Mission-driven culture where diverse perspectives drive real impact on people's health

Compensation: This position offers a base salary range of $220,000 - $250,000, depending on location, skills, and experience. You're eligible for our full benefits package starting day one.

Our Commitment:Personify Health is an equal opportunity employer committed to diversity, equity, inclusion, and belonging. We cultivate a work environment where differences are celebrated, and employees of all backgrounds are empowered to thrive—because diversity is core to who we are and critical to our work in health and wellbeing.

Stay Safe:Personify Health will never ask for payment or sensitive personal information like social security numbers during hiring. All official communication comes from verified company email addresses and or our secure applicant tracking system. Suspicious requests? Report them [e-mail]. View all legitimate openings atpersonifyhealth.com/careers.