Founding Marketer

Tokenizehq; San Francisco (CA); On-site; USD 120,000 - 180,000; Full time

Benefits offered by this job

Equity

Competitive salary

Job summary

Tokenize is hiring its first marketing hire to build the go-to-market foundation for an AI usage management platform. You will own category positioning, narrative, and demand generation, working directly with founders and sales to fuel outbound pipelines and campaigns.

You will drive organic growth, establish early marketing budgets, and test messaging across channels to scale awareness in a fast-growing market. This in-office role in San Francisco offers equity and a competitive salary.

Qualifications

• Founding marketer or early marketing hire experience at a fast-growing B2B SaaS, developer tools, or AI startup.
• Experience across product marketing, content creation, brand positioning, and demand generation.
• Fluency with modern marketing technology stacks and AI-forward tools.
• Exceptional communication and storytelling skills.
• Experience working directly with startup founders or executive leadership.
• Ownership and impact as the first marketing hire to shape brand and go-to-market.

Responsibilities

• Define category positioning and narrative for multiple audiences including engineers and finance leaders.
• Collaborate with sales and founders to fuel outbound pipeline with decks, case studies, and messaging.
• Expand organic growth and thought leadership across social and industry platforms.
• Maintain market intelligence and target database to broaden footprint.
• Lead high-impact marketing channels like events, webinars, partner marketing, and founder outreach.
• Establish early budgets and measure organic traction to guide go-to-market trajectory.

Skills

Entrepreneurial mindset

Creative thinking

Customer focus

Iterative development

Adaptability

AI-first approach

Low ego, high agency

Job description

Join an early-stage startup built on high ownership, fast iteration, and entrepreneurial kindness. You’ll work directly with our multi-time founders and small, powerful team to build Tokenize’s marketing foundation from scratch.

As our first marketing hire, you’ll be the architect of Tokenize’s go-to-market strategy. You’ll create the brand narrative, messaging, customer acquisition strategies, and positioning for our innovative AI usage management platform in a rapidly growing global market.

This is an in-office role based in San Francisco’s China Basin/South Beach neighborhood. We offer a competitive salary and generous early-stage equity.

Who you are

• An entrepreneurial Swiss Army knife: You’re a self-starter who thrives in dynamic environments and brings broad-ranging skills to each challenge.
• Creative and resourceful: You balance proven approaches with innovative experimentation to find what resonates and breaks through.
• Customer and market focused: You understand the mindset and needs of ideal customers and build close alignment and trust with them.
• An iterative and agile builder: You test messaging rapidly, bring clarity to ambiguity, and build structure where none existed before.
• Adaptable and data driven: You’re willing to change direction, throw out what isn’t working, and hold strong opinions lightly.
• AI first: You use LLMs and modern AI tools daily to optimize workflows, iterate on content, and scale marketing output.
• Low ego and high agency: You operate with high trust, self-guidance, open communication, and urgency.

What you’ll own

• Category positioning and narrative: Build crisp, ROI-driven narrative strategy and compelling messaging for audiences ranging from technical engineering leaders to value-focused finance executives.
• Close partnership with sales and founders: Work directly with co-founders and sales leads to fuel the outbound pipeline with pitch decks, case studies, and campaign messaging.
• Organic growth and thought leadership: Amplify our co-founders’ and team members’ reach on social and industry platforms, testing messaging organically to build awareness and scale.
• Market intelligence and target database: Understand our ideal customer profile, maintain a clean contact database, and leverage ecosystem partnerships to expand our footprint.
• High-proximity marketing: Prioritize impactful channels including developer and CFO events, tactical webinars, partner co-marketing, and targeted founder outreach.
• Education and experimentation: Establish early marketing budgets, measure organic traction, and help guide the company’s go-to-market trajectory.

What we’re looking for

• A track record as a founding marketer, early marketing hire, or lead product marketer at a fast-growing B2B SaaS, developer tools, or AI startup.
• Experience across product marketing, content creation, brand positioning, and demand generation.
• Fluency with modern marketing technology stacks and AI-forward tools that automate execution.
• Exceptional communication and storytelling skills.
• Experience working directly with startup founders or executive leadership in a fast-moving environment.
• Ownership and impact: Be our first marketing hire and directly shape our brand, go-to-market strategy, and company narrative.
• Zero bureaucracy: Work without unnecessary approval chains or performative meetings.
• World-class teammates: Work alongside exceptional technical leaders and multi-time founders who love building useful things to solve real problems.
• A flexible, trust-based culture: Enjoy high autonomy, collaborative problem-solving, great food, and hilarious conversations.

About Tokenize

Tokenize is an AI tool that both engineers and CFOs love. As a powerful AI infrastructure platform, Tokenize helps businesses optimize, observe, and manage their AI spend. Tokenize enables leaders and growing teams to understand where AI is being used, reduce unnecessary costs, and ensure tokens are allocated effectively—transforming usage insights into actionable, personalized guidance.

Based in San Francisco, Tokenize was founded by senior technical entrepreneurs who have co-founded multiple YC startups.