Marketing Manager

Token360 PTE. LTD.; Northern (KY); Hybrid; USD 85,000 - 120,000; Full time

Benefits offered by this job

Competitive compensation and equity

High ownership from day one

Small, technical team that moves fast

Job summary

Token360 is seeking a content marketing lead to own the content strategy and drive targeted, credible material for developers and technical buyers.

You will own the editorial calendar, write and optimize technical content, and collaborate with demand-gen, product, and sales to align campaigns with pipeline goals.

Qualifications

• 3–6 years of B2B marketing experience at a SaaS, API, or AI/cloud company.
• Strong writer able to produce clear, credible content for a technical audience.
• Hands-on SEO experience with Ahrefs or Semrush.
• Comfortable managing paid campaigns and reading performance data.
• Basic technical literacy — able to read API docs and understand developer workflows.
• Self-directed and organized; able to build a content calendar and stick to it without being managed.

Responsibilities

• Own Token360's content strategy: blog posts, technical guides, case studies, and comparison content targeting developers and technical buyers.
• Drive organic growth through SEO — keyword research, on-page optimization, and building a content calendar around high-intent topics.
• Manage our presence on LinkedIn and X; engage developer communities where our audience lives.
• Run and optimize paid campaigns on LinkedIn and Google when needed; own the spend-to-pipeline feedback loop.
• Build sales enablement materials — one-pagers, pitch decks, and case studies — in close collaboration with the Sales team.
• Support BD efforts through co-marketing opportunities and partner content with model providers and ecosystem players.
• Track what's working: organic traffic, MQLs, content engagement, and pipeline contribution.

Skills

Strong writing

SEO experience

Paid advertising

Technical literacy

Self-directed and organized

Tools

Ahrefs

Semrush

HubSpot

Job description

Responsibilities

• Own Token360's content strategy: blog posts, technical guides, case studies, and comparison content targeting developers and technical buyers.
• Drive organic growth through SEO — keyword research, on-page optimization, and building a content calendar around high-intent topics.
• Manage our presence on LinkedIn and X; engage developer communities where our audience lives.
• Run and optimize paid campaigns on LinkedIn and Google when needed; own the spend-to-pipeline feedback loop.
• Build sales enablement materials — one-pagers, pitch decks, and case studies — in close collaboration with the Sales team.
• Support BD efforts through co-marketing opportunities and partner content with model providers and ecosystem players.
• Track what's working: organic traffic, MQLs, content engagement, and pipeline contribution.

Requirements

• 3–6 years of B2B marketing experience at a SaaS, API, or AI/cloud company.
• Strong writer — able to produce clear, credible content for a technical audience without heavy editing.
• Hands-on SEO experience with tools like Ahrefs or Semrush.
• Comfortable managing paid campaigns and reading performance data.
• Basic technical literacy — able to read API docs and understand developer workflows well enough to write about them.
• Self-directed and organized; able to build a content calendar and stick to it without being managed.

Nice to Have

• Experience in AI, developer tools, or video technology.
• Background in developer relations or technical community building.
• Familiarity with HubSpot or a similar CRM for marketing ops.

What We Offer

• Competitive compensation and equity.
• High ownership from day one — you set the marketing direction.
• A small, technical team that builds fast and trusts you to do the same.

*Token360.ai is an equal opportunity employer.*