Founding Marketer

Dataworks; New York (NY); On-site; USD 140,000 - 190,000; Full time

Job summary

Dataworks in New York City is seeking a Founding Marketer to own brand, storytelling and growth for a fast-growing consumer AI startup. This role is hands-on, six days onsite, and reports directly to the Founder/CEO, combining creative marketing with data-driven decision making.

The ideal candidate comes from B2C/consumer technology, with seed–Series B experience, who has helped build a brand or marketing function at an early stage.

Qualifications

• Experience building and shipping a marketing function at an early-stage B2C/consumer tech startup.

Responsibilities

• Brand, positioning and storytelling
• Creative campaigns
• Direct-to-consumer acquisition
• Product marketing
• Lifecycle and customer experience
• Paid, organic and social
• Experimentation and new channels

Job description

Founding Marketer | Consumer AI Startup

New York City | 6 days onsite

Early-stage, high-growth startup

Working directly with the Founder/CEO

I’m working with a fast-growing, AI-native consumer startup looking to hire its Founding Marketer and own how the company builds its brand and reaches consumers.

This isn’t a pure performance marketing role.

They already have strong engineering and analytical capability around growth and acquisition. What they’re missing is someone who can bring the brand, storytelling, and creative marketing layer, while still thinking commercially and using data to make decisions.

You’ll own a broad remit across:

• Brand, positioning and storytelling
• Creative campaigns
• Direct-to-consumer acquisition
• Product marketing
• Lifecycle and customer experience
• Paid, organic and social
• Experimentation and new channels

They want someone who has built and shipped, not just managed agencies or large teams.

The ideal background is someone from B2C/consumer technology, ideally in a Seed–Series B environment, who has helped build a brand or marketing function at an early stage.

You’ll probably be equally comfortable thinking about the big idea as you are getting into the weeds and actually launching it.

Experience within fintech or another regulated consumer market would be useful, but isn’t essential.

You should also be genuinely AI-native, using the tools available to move faster across research, content, creative, experimentation and execution.

This will suit someone who is: Hands‑on. Creative. Commercial. Scrappy. Low ego.

Someone who enjoys ambiguity, moves quickly, and wants the ownership that comes with being the first dedicated marketer in an early‑stage business.

One important consideration: this is an intense startup environment, and the team works 6 days a week from their NYC office. It won’t be for everyone, but for someone actively looking for that level of pace, ownership, and exposure, there is a huge amount to build.