Founding Marketer

Freedom; New York (NY); On-site; USD 70,000 - 140,000; Full time

Benefits offered by this job

Meaningful equity

Job summary

Freedom is building the AI-native payroll and benefits platform for startups and small businesses. We’re hiring our first GTM-focused marketer to own the function from day one and shape growth with mentorship from industry experts.

You’ll craft demand generation, content, and lifecycle programs for founders and SMB owners, testing channels and scaling winners to drive customer activation and referrals.

Qualifications

• Hands-on marketing experience across content, growth, demand gen, or product marketing.
• Experience in high-growth technology startups preferred.
• Ability to own the GTM function from day one.
• Strong written communication and storytelling skills.
• Metrics-driven with a track record of shipping with incomplete information.

Responsibilities

• Own full-funnel marketing: demand generation, inbound, outbound, and lifecycle.
• Build content that speaks to founders and SMB owners—landing pages, case studies, product launches, lifecycle emails.
• Identify and test channels (SEO/AEO, communities, partnerships, referrals, paid ads) and double down on winners.

Skills

Entrepreneurial mindset

Strong writing

Marketing strategy

Demand generation

Content creation

Growth mindset

Job description

About Freedom

Freedom is the AI-native payroll and benefits platform for startups and small businesses. We rebuilt payroll, benefits, tax registration, and compliance with AI at the core.

We launched quietly, and the company is spreading quickly through word of mouth. Now we’re hiring for our first GTM role.

The Role

You’ll be our first marketing hire, building the function from scratch with mentorship from industry experts. This is a role for an entrepreneurial self-starter who wants high ownership and is self motivated.

What you’ll do

• Own full-funnel marketing: demand generation, inbound, outbound, and lifecycle
• Build content that speaks to founders and SMB owners—landing pages, case studies, product launches, lifecycle emails
• Identify and test channels (SEO/AEO, communities, partnerships, referrals, paid ads) and double down on winners

Who you are

• Driven, entrepreneurial, and passionate about marketing
• Some real hands-on marketing experience—whether content, growth, demand gen, or product marketing
• Preferably from high-growth technology startups (in-house, not agency)
• Resourceful problem-solver who ships fast and learns faster than you plan
• Strong writer who understands what resonates with founders and small business owners
• Metrics-driven and comfortable owning outcomes with incomplete information
• Shape the marketing function from day one—you define channels, build the playbook, and grow the team
• Meaningful equity as an early team member with compensation to match
• A high-impact GTM challenge: your work directly affects customer activation and referral loops, not just top-funnel
• Small founding team, fast decisions, direct access to customers and impact
• Help American small business owners succeed and make health benefits more accessible to their teams