Founding Marketer (GTM)

Docflow Labs Inc; Los Angeles (CA); Hybrid; USD 120,000 - 150,000; Full time

Benefits offered by this job

Founding-team equity

Health insurance

Job summary

Docflow Labs Inc. is hiring its first marketing hire to own how the market learns about the company. You will manage brand awareness and demand generation, building credibility with operators and owners in a focused healthcare back-office segment.

You will write, design, produce video and media, and run field and content programs that establish Docflow as a trusted, credible player in a specialized industry. You’ll use AI tools to move fast and ship all marketing work yourself.

Qualifications

• Several years of B2B marketing experience targeting individual decision-makers
• Must ship the work themselves with hands-on production
• Experience in niche markets where awareness is built one decision-maker at a time
• Proficient with AI-powered creative tools for video, ads, copy and design
• Strong writing skills with a sharp visual sense and good taste
• Autonomous, scrappy, early-team mindset
• Interest in healthcare and AI’s impact on the industry

Responsibilities

• Own brand awareness and demand generation across buyer channels
• Produce video, ads, social content, landing pages, and visual design using AI tools
• Lead content programs: white papers, case studies, PR, thought leadership
• Plan and run presence at industry conferences and field events
• Grow owned channels: podcast, newsletter, social, and website
• Translate customer results into compelling market stories
• Collaborate with founders to define Docflow’s GTM motion

Skills

B2B marketing

full-stack marketer

strong writing

AI-driven content

conference/program experience

healthcare marketing

hands-on producer

Tools

Video editing tools

Design tools

Copywriting tools

Job description

Docflow builds AI agents that run the back office for healthcare providers. Our automation handles the work that buries their teams: document intake, prior authorizations, order entry, and payer portal workflows. Customers start with a paid pilot, see real work getting done within weeks, and expand from there.

We’re a small, scrappy, AI-native founding team, and we’re growing fast. Our pipeline is bigger than we can work, and hardly anyone in our market knows our name yet. That’s the opportunity we’re hiring you for.

The Role

You’ll be our first marketing hire, and you’ll own how the market comes to know us. This is a hands-on, full-funnel GTM role. You’ll build brand awareness among the specific decision-makers we sell to and make sure Docflow shows up wherever they spend their time. You do the work yourself: you write, you design, you produce video and media, and you run the field and content programs that build trust in a specialized industry.

We sell into a focused corner of healthcare, not giant hospital systems. Our buyers are the operators and owners who run these businesses, and reaching them is its own craft: the right conferences, the right publications and podcasts, the right communities, and a brand that feels credible to people who know the industry cold. You’ve done marketing like this before, in a niche where awareness is won one decision-maker at a time.

You’ll use AI tools everywhere to punch far above your weight: generating and editing video, designing ads and creative, drafting and shaping copy, and shipping more, faster, than a traditional one-person marketing team ever could.

What You’ll Do

• Own brand awareness and demand generation across the channels where our buyers actually spend time

• Produce creative yourself: short-form and long-form video, ads, social, landing pages, and visual design, using AI tools to move fast

• Run the business-grade content and comms program: white papers, case studies, press releases, and thought leadership

• Plan and run our presence at industry conferences and field events

• Build and grow owned channels: podcast, newsletter, social, and our website

• Turn real customer results and product wins into stories the market hears

• Work directly with the founders to define the Docflow brand and GTM motion

What We’re Looking For

Must have:

• Several years of B2B marketing experience, including in a specialized or vertical market where you reached individual decision‑makers rather than broad enterprise committees

• A true full‑stack marketer: you can both make the creative (video, ads, design, copy) and run the grown‑up programs (white papers, PR, events, podcasts)

• A hands‑on producer, not just a manager or strategist. You ship the work yourself.

• A heavy user of AI creative and content tools, always looking for the next one that makes you faster

• A strong writer with a sharp visual eye and genuinely good taste

• Scrappy, self‑directed, and comfortable as an early founding‑team hire

• Genuine interest in healthcare and in how AI is changing the industry

Preferred:

• Marketing experience in healthcare, especially selling into provider or back‑office operations

• Experience running field marketing and industry conference programs

• Podcast production experience and relationships with trade press

• Fluency with AI creative tools across video, audio, image, and copy

• Based in Los Angeles, or ready to be

Compensation and Benefits

• Base salary of $120,000 to $150,000 depending on experience

• Founding‑team equity

• Health insurance