Founding GTM Strategist — Build a Growth Engine

Roko Labs; New York (NY); On-site; USD 140,000 - 210,000; Full time

Job summary

Roko Labs is seeking an entrepreneurial Founding GTM Strategy Lead to shape how we position, market, and grow our AI, software engineering, and digital transformation offerings. You will translate complex technology into clear value propositions and strong market narratives.

This role partners with company leadership and engineering teams, giving you ownership to build a growth engine from the ground up, test strategies, and drive demand through innovative campaigns and sales content.

Qualifications

• 1–5 years of experience in Product Marketing, GTM, Growth, Technology Consulting, SaaS, Startup Operations, or related fields.
• Exceptional writing, communication, and storytelling skills.
• Ability to translate technical products into business value for non-technical audiences.
• Strong curiosity around AI, software, technology, and emerging trends.
• Entrepreneurial mindset with bias toward action and experimentation.
• Experience using AI tools such as ChatGPT, Claude, Cursor, or similar platforms.

Responsibilities

• Develop positioning, messaging, and go-to-market strategies that clearly communicate value.
• Partner with engineers and leadership to translate capabilities into customer outcomes.
• Create thought leadership, case studies, presentations, sales materials, and market-facing content.
• Build and test growth initiatives, demand generation campaigns, and new customer acquisition strategies.
• Use AI and emerging technologies to automate workflows, improve efficiency, and accelerate impact.
• Gather customer and market insights to strengthen messaging and identify opportunities.

Skills

Product Marketing

GTM Strategy

Growth Marketing

Technical Marketing

Startup Operations

Founder’s Associate

Tools

AI Tools

Job description

Roko Labs is seeking an entrepreneurial Founding GTM Strategy Lead to shape how we position, market, and grow our AI, software engineering, and digital transformation offerings. You will translate complex technology into clear value propositions and strong market narratives.

This role partners with company leadership and engineering teams, giving you ownership to build a growth engine from the ground up, test strategies, and drive demand through innovative campaigns and sales content.