Founding GTM Lead - DTC & Enterprise Growth

Praxis, Inc.; San Francisco (CA); On-site; USD 120,000 - 180,000; Full time

Job summary

Blueberry is building the autonomous 1:1 marketer. This role owns our DTC motion end-to-end, partnering with the Founder & CEO on enterprise opportunities to drive growth.

You will define the GTM engine, build target lists and campaigns, and create playbooks that scale with the team backing you. You can see tangible impact on revenue in months.

This is not a traditional AE role; you’ll shape Blueberry’s revenue engine from day one and have a path toward GTM leadership.

Responsibilities

• Own revenue: Create pipeline and close DTC business end-to-end (discovery, demos, follow-ups, negotiation, and closing) while partnering with our Founder & CEO on enterprise opportunities.
• Create demand: Use outbound, events, partnerships, referrals, and creative prospecting to reach buyers wherever they gather.
• Build the GTM engine: Determine which customers, messages, channels, and sales motions convert, then build the systems and playbook that scale.
• Use the team: Partner with our Founder & CEO, GTM Engineer, and Storyteller to build target lists, campaigns, collateral, and systems that increase your output.
• Do whatever it takes: Move mountains to help Blueberry 10x revenue in six months.

Job description

Blueberry is building the autonomous 1:1 marketer. This role owns our DTC motion end-to-end, partnering with the Founder & CEO on enterprise opportunities to drive growth.

You will define the GTM engine, build target lists and campaigns, and create playbooks that scale with the team backing you. You can see tangible impact on revenue in months.

This is not a traditional AE role; you’ll shape Blueberry’s revenue engine from day one and have a path toward GTM leadership.