Founding Go-to-Market

Spur; San Francisco (CA); On-site; USD 120,000 - 180,000; Full time

Job summary

Blueberry is building the autonomous 1:1 marketer in San Francisco. This role focuses on owning our DTC motion end-to-end, partnering with the Founder & CEO on enterprise sales, and growing into leading Blueberry’s GTM engine. You will help shape the playbook, target lists, and campaigns that scale revenue.

The candidate embraces a founder-first environment, drives outbound initiatives, and seeks a path to GTM leadership as the company expands.

Qualifications

• 2-5 years in sales or customer-facing GTM.
• DTC fluency and experience selling to consumer brands or ecommerce.
• Hunter mentality: create opportunities without relying on inbound demand.
• Fast learner who tests messages and channels and learns from results.
• Exceptional communication: compelling outreach, demos, and stakeholder trust.
• Low ego: focus on customer, numbers, and company.

Responsibilities

• Own revenue: build pipeline and close DTC end-to-end (discovery, demos, follow-ups, negotiation, closing).
• Create demand via outbound, events, partnerships, referrals, and creative prospecting.
• Build the GTM engine: identify effective customers, messages, channels, and sales motions; create scalable playbooks.
• Collaborate with Founder & CEO, GTM Engineer, and Storyteller to craft lists, campaigns, collateral, and systems.
• Move mountains to help Blueberry 10x revenue in six months.

Skills

GTM ownership

DTC fluency

Enterprise sales

Outbound prospecting

Pipeline development

Top communicator

Job description

Founding GTM - Blueberry

Department: Blueberry

Location: San Francisco

Employment Type: FullTime

About the role

Blueberry is building the autonomous 1:1 marketer. Our AI enables brands to drive personalized conversations with every customer, supercharge lifecycle marketing outcomes, and drive revenue.

We’re:

• Enterprise-proven: Trusted by the San Francisco 49ers, Paris Hilton’s portfolio, and DTC brands generating $100M+ in annual sales—all through founder-led sales.
• Growing quickly: Over the past six months, we’ve repeatedly doubled both revenue and customers onboarded.
• Talent-dense: Eight people, 75% ex-founders.
• Early: The GTM playbooks don’t yet exist at Blueberry.

AI is changing how every consumer brand communicates with its customers. We are defining that shift—and we’re looking for someone who wants their fingerprints on the company and category we build.

This is not a traditional AE role. You’ll own our DTC motion end-to-end, partner with our Founder & CEO on enterprise sales, and grow into building and leading Blueberry’s GTM engine.

This role is for someone who can sell today and wants to become a GTM leader—or eventually build a company of their own.

What you’ll do

• Own revenue: Create pipeline and close DTC business end-to-end (discovery, demos, follow-ups, negotiation, and closing) while partnering with our Founder & CEO on enterprise opportunities.
• Create demand: Use outbound, events, partnerships, referrals, and creative prospecting to reach buyers wherever they gather.
• Build the GTM engine: Determine which customers, messages, channels, and sales motions convert, then build the systems and playbook that scale.
• Use the team: Partner with our Founder & CEO, GTM Engineer, and Storyteller to build target lists, campaigns, collateral, and systems that increase your output.
• Do whatever it takes: Move mountains to help Blueberry 10x revenue in six months.

What we’re looking for

• 2-5 years in sales or customer-facing GTM: You have personally generated pipeline and closed business.
• DTC fluency: Experience selling to or working inside consumer brands, e-commerce, or the surrounding ecosystem is strongly preferred.
• You’re a hunter: You create opportunities without depending on inbound demand, brand recognition, or perfect collateral—and deliver results on tight timelines.
• You learn quickly: You test new messages and channels, study what works, and improve through repetition.
• You’re a top 1% communicator: You write sharp outreach, run compelling demos, and earn trust with founders and marketing executives. People understand you and like you.
• You’re low ego: You care about the customer, the number, and the company—not whose job something is.

Why this role?

You will build Blueberry’s revenue engine, not inherit someone else’s. But you’ll do so with a strong support system between the Founder & CEO, GTM Engineer, and Storyteller to help you execute.

You’ll own DTC from day one, work directly with our Founder & CEO on enterprise sales, influence the product, and develop the playbook and team that follow you.

Exceptional performance can create a path toward leading a significant part of Blueberry’s GTM organization.