Growth & GTM Engineer

Assembly; New York (NY); On-site; USD 120,000 - 180,000; Full time

Job summary

A dynamic startup in New York is seeking a Growth & GTM Engineer to play a crucial role in building growth strategies and in-product features. The ideal candidate has a blend of technical expertise and marketing insight, thriving in collaborative settings. With responsibilities ranging from coding onboarding flows to automating GTM processes and driving data-backed decisions, this role demands a proactive problem solver eager to work in a fast-paced environment. In-person engagement is emphasized for a strong team culture.

Qualifications

• Hybrid with technical coding ability and marketing knowledge.
• Strong problem-solving skills to validate ideas quickly.
• Data-driven, using metrics to inform decisions.

Responsibilities

• Own product growth features like onboarding flows and templates.
• Automate GTM processes including outbound sequences.
• Run A/B tests and iterate based on user feedback.
• Collaborate with teams to develop growth roadmaps.
• Use data to inform new strategies for growth.
• Research and implement new tools for ongoing improvement.

Skills

Technical coding skills

Data-driven decision making

Problem-solving

Cross-functional collaboration

Marketing ROI knowledge

Tools

AI tools integration

Web scraping

Job description

Learn about us and our openings here: https://www.assembly.com/jobs

About the role

As our first Growth & GTM Engineer, you’ll collaborate closely with the founders and operate at the intersection of engineering, product, and marketing — building both in-product features (onboarding flows, referrals, templates, etc.) and external GTM initiatives (agents that scrape lead lists, outbound automation, and experimenting with next-gen AI tools). This is a highly cross-functional role reporting to the CEO that’s ideal for someone technical who loves rolling up their sleeves, coding prototypes, and iterating on growth strategies that span the entire funnel.

What you’ll do

• Own product growth features. You’ll code and optimize onboarding flows, referrals, viral loops, templates, and more.

• Automate GTM processes. You’ll scrape lead lists, set up outbound sequences, and integrate cutting-edge AI tools (like 11x or clay.io) to supercharge our sales and marketing motions.

• Experiment rapidly. You’ll design and run A/B tests, measure impact, and iterate quickly on ideas that drive user adoption and revenue.

• Collaborate across teams. You’ll partner with product, marketing, sales, and engineering to build cohesive growth roadmaps that align with company objectives.

• Drive data-backed decisions. You’ll track relevant metrics and funnel data, using insights to shape new strategies and refine existing ones.

• Stay on the bleeding edge. You’ll continuously research new tools, platforms, and frameworks for growth, testing what’s possible and bringing the best solutions in-house.

Who you are

• You’re a hybrid. You have enough technical chops to build and deploy high quality code, and you’re equally comfortable talking growth metrics and marketing ROI.

• You love problem-solving. You enjoy figuring out the fastest way to validate an idea — whether that’s writing a script, spinning up a landing page, or scraping data.

• You’re data-driven. You make decisions based on metrics, using insights to refine experiments and maximize impact.

• You’re collaborative. You thrive on cross-functional projects, naturally bridging the gap between engineering, product, marketing, and sales.

• You move fast. You’re scrappy, decisive, and ready to pivot based on real-time feedback.

• You’re an early-stage enthusiast. You understand the excitement (and chaos) of startups, and you’re eager to build from the ground up.

• You love working in person. We\'re convinced that building a strong culture happens face-to-face, and we\'re looking for people who thrive in highly collaborative, in-person environments.