Founding Brand & Community Builder

Fuersaire; New York (NY); Remote; USD 28,000 - 55,000; Part time

Benefits offered by this job

Remote work

NDA and IP agreement

Job summary

A luxury fragrance brand based in New York seeks a founding collaborator to shape its community and presence prior to product launch. The role includes storytelling, community engagement, and translating brand philosophy into a luxury experience. Ideal candidates have backgrounds in fashion or luxury and possess a strong aesthetic and storytelling ability. This part-time and remote position focuses on long-term brand building rather than short-term tactics.

Qualifications

• Background in fashion, luxury, editorial, or emerging brands.
• Capable of building something from scratch.
• Interest in long-term brand building rather than short-term growth.
• Able to communicate across social platforms before physical products exist.

Responsibilities

• Develop and execute early-stage storytelling across digital platforms.
• Build anticipation and community prior to launch.
• Create editorial, cinematic, and mood-driven content.
• Translate brand philosophy into consistent visual and written expression.
• Manage community interaction with a luxury tone and discretion.
• Collaborate directly with the founder on narrative direction.
• Utilize various tools to support content production and ideation.

Skills

Aesthetic instinct

Storytelling ability

Community interaction

Social media communication

Job description

Overview

Fuersaire™ is an emerging luxury fragrance house built around identity, symbolism, and collectibility. Developed with a long-term heritage vision, the brand prioritizes cultural resonance, creative restraint, and emotional meaning over trend-driven growth.

Currently in its pre-launch phase, Fuersaire is focused on building a deeply engaged early community prior to product release.

The Role

Fuersaire is seeking a founding collaborator to help build the brand’s early presence and community alongside the founder.

This role is not only traditional social media management. It is focused on translating philosophy into atmosphere — shaping how the brand is experienced before it physically exists.

You will help construct the world around Fuersaire through storytelling, visual direction, and community interaction.

Responsibilities

• Develop and execute early-stage storytelling across digital platforms
• Build anticipation and community prior to launch
• Create editorial, cinematic, and mood-driven content
• Translate brand philosophy into consistent visual and written expression
• Manage community interaction with a luxury tone and discretion
• Collaborate directly with the founder on narrative direction
• Utilize various of tools to support content production and ideation

Who This Is For

• Individuals with background in fashion, luxury, editorial, or emerging brands
• Strong aesthetic instinct and storytelling ability
• Comfortable building something from zero
• Able to balance mystery with clarity
• Interested in long-term brand building rather than short-term growth tactics
• Able to communicate across social platforms without before having physical products

Structure

• Part-time / contract (initial phase)
• Remote

Additional Information

One individual will be selected.

NDA and IP agreement required upon engagement.