Freelance Social Media + Content – Fine'ry Mens

Maesa; New York (NY); On-site; USD 34,000 - 48,000; Part time

Job summary

Maesa is seeking a dynamic Social Media + Content Freelancer for Fine'ry Mens in New York. You will craft engaging content and serve as the on-camera personality across Instagram, TikTok, and other platforms, translating trends into cultural, male-focused content.

The role is freelance with hybrid or remote options, reporting to the Manager, Integrated Marketing. Pay ranges from $25 to $35 per hour, commensurate with skills and location.

Qualifications

• Proven experience creating social-first content for brands, agencies, or personal creator channels.
• Strong understanding of male audiences and the evolving men's social media landscape.
• Comfortable appearing on camera with an authentic presence.
• Skilled in filming, editing, and post-production.
• Deep understanding of Instagram, TikTok, and emerging platforms.

Responsibilities

• Lead the planning and execution of monthly social content, producing 20–25 Instagram feed assets and 10–15 Stories per month.
• Serve as the on-camera face for content across social channels.
• Create, shoot, and edit high-quality short-form video content for Instagram, TikTok, and other platforms.
• Develop content that resonates with male audiences across fragrance, grooming, lifestyle, sports, fashion, and culture.
• Collaborate with the team to execute content briefs, campaigns, and creator-led concepts.
• Stay ahead of trends, creator formats, memes, and platform best practices.
• Deliver polished content that drives awareness, engagement, and community growth.

Skills

Social media content creation

On-camera presence

Video editing

Instagram/TikTok expertise

Storytelling

Tools

Video editing software

Job description

Freelance Social Media + Content – Fine'ry Mens

New York, NY

The next gen beauty company, Maesa is transforming the industry by incubating and growing meaningful, innovative brands and making prestige beauty accessible. Maesa believes beauty ignites inspiration, creativity, imagination, and connection, sparking new ideas and possibilities, and meeting unmet consumer needs. Through best-in-class design, formulation, brand creation and marketing capabilities, Maesa delivers new, better and different products with an unsurpassed speed to market. Maesa works with a variety of retailers to create and launch brands across beauty and wellness categories. The current portfolio includes Kristin Ess, Hairitage by Mindy McKnight, Fine'ry, Being Frenshe, and Niches & Nooks among other brands. For more information, visit www.maesa.com.

Fine'ry Mens is seeking a dynamic, Social Media + Content Freelancer to create engaging, culturally relevant content that connects with today's male consumer. This is a freelance contract role (hybrid or remote) ideal for a creator who lives and breathes social media, understands men's lifestyle and grooming culture, and knows how to translate trends into content that drives conversation and brand affinity.

The ideal candidate will serve as both the creative force behind the content and the on-camera personality, bringing Fine'ry Mens fragrances and grooming products to life across Instagram, TikTok, and other social media platforms as relevant.

The Social Media + Content Freelancer will report to the Manager, Integrated Marketing.

Pay Range: $25-$35/hr. Exact compensation may vary based on skills, experience, and location.

Responsibilities

• Lead the planning and execution of monthly social content, partnering with the in-house creative studio to concept, brief, and produce 20–25 Instagram feed assets and 10–15 Instagram Stories per month, ensuring content aligns with brand priorities, social trends, and performance insights.
• Serve as the on-camera face for content across social channels.
• Create, shoot, and edit high-quality short-form video content optimized for Instagram, TikTok, and other relevant platforms.
• Develop content that authentically resonates with male audiences across fragrance, grooming, lifestyle, sports, fashion, and culture.
• Collaborate with the Fine'ry Mens team to execute content briefs, campaigns, and creator-led concepts.
• Stay ahead of emerging social trends, creator formats, memes, and platform best practices.
• Deliver polished, engaging content that drives awareness, engagement, and community growth.

Qualifications

• Proven experience creating social-first content for brands, agencies, or personal creator channels.
• Strong understanding of male audiences and the evolving men's social media landscape.
• Comfortable and confident appearing on camera with a relatable, authentic presence.
• Skilled in all aspects of content creation, including filming, editing, and post-production.
• Deep understanding of Instagram, TikTok, and emerging social platforms.
• Ability to identify and capitalize on cultural moments, trends, and creator behaviors relevant to men's audiences.
• Strong storytelling, communication, and creative ideation skills.
• Ability to work independently and manage multiple content projects simultaneously.
• Experience within men's grooming, fragrance, personal care, fashion, or lifestyle brands is preferred but not required.

Application Requirements

Candidates must submit examples of relevant content creation work to be considered. Please include samples that demonstrate your ability to concept, produce, edit, and appear in social video content.

Bonus points for content that showcases an understanding of men's lifestyle, grooming, fragrance, fashion, sports, or culture.

Our Commitment to You

At Maesa, we live by our values of collaboration, curiosity, game-changing, creativity, and discipline. We believe our people and partners are a creative force that catalyzes the possibilities in beauty to break through traditional limits and discover the “new” without restriction. We prioritize creating and fostering a welcoming environment for employees, partners, ideas, approaches, and endeavors — all through a spirit of warmth and inclusivity. As set forth in Maesa’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.

Our EVP

Maesa is the next-gen beauty company, where bold ideas become beautiful brands.We ignite the dreamer and doer in each of us. We move at the speed of culture to push boundaries and redefine possibilities unleashing #maesamagic everyday. By fostering a start-up spirit, we equip everyone to lead with accountability & execute with excellence.We champion each voice and empower every journey, creating an environment where we celebrate diversity of thinking, calculated risk taking, and cutting-edge innovation.Growth is personal, intentional, and limitless.

#LI-Hybrid