Director of Brand

FINESSE; United States; On-site; USD 140,000 - 220,000; Full time

Benefits offered by this job

Company sponsored happy hours and outings

Collaborative and inclusive culture

Passionate team environment

Job summary

A leading fashion and technology innovator is seeking a Director of Brand. This role demands a highly creative leader who can shape the visual identity and strategy while engaging Gen Z audiences. Candidates should have extensive experience in brand leadership, a track record of producing impactful campaigns, and the ability to work in agile environments. Join a passionate team at the forefront of a culture-defining product and create a new paradigm in fashion.

Qualifications

• 5-10+ years in brand leadership roles within fashion or beauty.
• Experience producing standout campaigns from concept to final assets.
• Hands-on operator comfortable managing talent.
• Ability to work in fast-paced environments with shifting priorities.
• Proven track record of cross-functional partnership for creative projects.

Responsibilities

• Lead brand and identity across campaigns and e-commerce.
• Concept and oversee art and identity across the firm.
• Align creative output with brand and growth priorities.
• Build and manage scalable creator/talent pipelines.
• Maintain awareness of digital culture and fashion trends.

Skills

Brand leadership

Creativity

Cross-functional collaboration

Understanding of Gen Z

Trend analysis

Job description

We are seeking a highly seasoned, taste-driven, culturally fluent, and operationally strong Director of Brand to own the visual and creative expression and identity of FINESSE. This role spans brand strategy, creative, influencer, and talent partnerships, PR, social and campaign development.

The ideal candidate has led & grown multiple first-class marketing and creative disciplines and brings a dynamic skill set and leadership experience. You know how to translate trends, cultural moments, and creative instincts into viral campaigns, shoots, and stories that drive impact at scale.

You have a deep understanding of our Gen Z-focused tone, energy, and style - and the ambition to scale it globally. You thrive in high-velocity environments, can guide a lean team while maintaining high creative output, and embrace new technologies, including AI, to accelerate and refine your workflow - to that end, FINESSE has its own in-house first-class AI & 3D team.

In this role, you will shape how FINESSE presents itself visually, culturally and creatively, ensuring our identity remains best-in‑class for Gen Z audiences. This role offers deep creative ownership of our entire identity, room to innovate, and the opportunity to create a new paradigm of what fashion should be.

About Us

Driving innovation between fashion and technology, FINESSE is pioneering a new paradigm within the fashion industry that is more efficient, faster and more sustainable. Similarly to how a hedge fund would analyze stock performance and hedge its bets, FINESSE utilizes advanced machine learning and artificial intelligence on social & proprietary data to determine what styles will be trending next and the exact quantity to produce. Leading an era of predictive fashion, FINESSE’s algorithmic underpinnings allow for the creation of best‑in‑class products brought to market faster than the competition and done so more affordably and ethically. Instead of overproducing garments by the tonnes and coating the industry in garments no one ever asked for, FINESSE produces what is wanted, when it is wanted, eliminating the fashion industry’s footprint as the second largest polluter in the world. See more at finesse.us.

Key Responsibilities

• Lead brand & identity across campaigns, e-commerce, social, talent, content, and paid media, ensuring cohesive and high‑impact consumer impression
• Concept, plan, produce and oversee art & identity across the firm - including creative development, casting, visual direction, and post‑production management
• Partner cross‑functionally across departments to align creative output with brand, growth, and launch priorities
• Guide, mentor and build our a world‑class creative team of general artists, 3D artists and AI artists ; establish clear standards, processes, and efficient ways of working
• Build and manage scalable creator/talent pipelines, including contracts and casting
• Maintain a strong pulse on digital culture, fashion trends, and Gen‑Z aesthetics to innovate and engage authentically with consumers
• Balance big‑picture brand direction with hands‑on execution - from conceptualization to post‑production and launch

Recommended Background

• 5-10+ years in brand leadership roles within fashion, beauty, Gen Z‑first brands, or creator‑led/digital‑native companies
• Proven experience producing standout campaigns from concept through final assets
• Hands‑on operator with comfort directing & managing talent (ideally across AI as well)
• Proven ability to execute successfully in extremely fast‑paced, agile environments, comfortable managing shifting priorities and concurrent initiatives
• Proven track record of partnering cross‑functionally to translate strategy into compelling creative
• Deep understanding of culture, with the ability to translate into identity in rapid iteration cycles
• Exceptional taste, strong instincts, and an ability to balance creative ideas with realistic execution
• Low‑ego, collaborative, detail‑oriented, and energized by creative ownership

What You’ll Love at FINESSE

• Being at the forefront of and working towards creating a culture‑defining new product
• A close‑knit, extremely passionate & world class team excited about changing the face of fashion
• A diverse team and culture that values inclusivity and individuality as highest priority
• Company sponsored happy hours and outings

Our Culture

FINESSE has a dreamer & doer culture. We envision the next age of fashion & consumer and then get to work to implement it, always thinking creatively, innovatively and collaboratively to create real change. We are energetic, highly creative and hungry for change that is both revolutionizing as well as ethical.

Seniority level

Director

Employment type

Full‑time

Job function

Marketing, Public Relations, and Art/Creative

Industries

Software Development and Retail Apparel and Fashion