Social Media Manager

FoundRae; New York (NY); On-site; USD 90,000 - 120,000; Full time

Job summary

FoundRae is seeking a Social Media Manager to lead and execute our social strategy across platforms, creating content, researching trends, scheduling, and reporting performance.

The role requires a creative thinker who can develop plans for each channel, oversee the calendar, and stay ahead of trends while ensuring alignment with FoundRae’s luxury identity and craftsmanship.

Qualifications

• Minimum 5 years of social media & content creation in luxury/retail settings.
• Bachelor’s degree in Marketing or related field preferred.
• Advanced knowledge of social platforms and analytics.
• Ability to edit photos/videos and create elevated luxury content.
• Strong interpersonal, organized, and multitasking skills.

Responsibilities

• Lead the development of social media strategy across Instagram, Facebook, TikTok, LinkedIn, and Pinterest.
• Plan and create brand-led content aligned with FoundRae ethos and craftsmanship.
• Develop key messages and a calendar for timely brand communications.
• Engage communities and expand conversations with external audiences.
• Communicate the Founder & Creative Director’s voice and vision.
• Maintain a robust content calendar tied to launches and brand moments.
• Schedule daily content and adapt calendars for new opportunities.
• Coordinate with internal teams on product launch timing for cross-category content.
• Create campaigns and a test-and-learn pipeline for content and engagement.
• Cultivate influencer networks to generate UGC and amplify the brand.
• Pull and interpret weekly, monthly, quarterly, and annual analytics and summarize insights.
• Share updates on social resources and performance with internal teams.
• Analyze data to identify best practices for outreach and engagement.
• Manage the social media budget.

Skills

Strategic social media planning

Content creation & ideation

Analytics & reporting

Influencer outreach

Budget management

Brand storytelling

Project management

Education

Bachelor's Degree in Marketing or related field

Tools

Meta Tools

Hootsuite/Buffer

Adobe Creative Suite

Excel

Job description

The FoundRae collection is more than jewelry. The pieces are modern heirlooms, ones that allow the wearer to express something of themself to the world. FoundRae is intended to become part of the wearer, a second skin, to be an expression of identity and of personal values.

The collection is founded on a lexicon of archetypal, mythological and classical symbols with the intention of inspiring the wearer to take the wisdom passed down through generations and apply that to one’s own life. FoundRae is a reminder, one we wear against our hearts or on our hands, of our capacity for change and growth. When you wear one of these pieces, you are announcing to yourself and to the world that everything you want and everything you want to be is already inside you - all you have to do is claim it.

POSITION SUMMARY:

FoundRae is looking for a Social Media Manager to join our team to lead and execute our social media strategy across all platforms including content creation & ideation, research, scheduling, and reporting/performance. We are looking for a creative and passionate thinker who can develop plans and create content for each social channel while overseeing the calendar and staying on top of trends and new ideas in the social media space.

Responsibilities:

• In partnership with Sr Dir of Comms & Events, lead the development of FoundRae’s social media strategy across all channels, including Instagram, Facebook, TikTok, LinkedIn, and Pinterest
• Plan and create compelling brand-led content that aligns with FoundRae ethos and highlights the creativity and craftsmanship of FoundRae designs
• Identify the brand’s key messages to be communicated across social media and develop calendar to appropriately message at key commercial times
• Community management with a focus on engaging and expanding on conversations with external audiences
• Appropriately communicate the Founder & Creative Director’s vision and voice
• Build and maintain a robust social content calendar that aligns with key collection launches, brand moments, and growth goals
• Plan, schedule and incorporate content daily; update the calendar to allow for changes i.e: incorporating new content or new opportunities to reach brand goals and KPI’s.
• Work with internal teams to understand timing of new product launches to coordinate and plan content across categories appropriately.
• Create a pipeline of social media ideas and campaigns, so that we can have a test-and-learn environment to advance our social content and community engagement.
• As needed for the business, cultivate an authentic network of influencers and tastemakers to create UGC and amplify the brand in the social media space
• Responsible for all reporting including:
• Pull all social analytics weekly, monthly, quarterly and annually and interpret data, summarize insights and opportunities
• Provide updates and share the effectiveness of social media resources internally
• Review and analyze data and metrics to understand best practices for outreach and engagement
• Manage and maintain social media budget

Qualifications:

• Minimum of 5 years previous social media & content creation experience within the luxury, retail, lifestyle spaces in an entrepreneurial environment within Marketing or Communications
• Bachelor's Degree in Marketing, Advertising or related field preferred
• Advanced knowledge and best practices of social media platforms
• Strong analytical skills and experience analyzing data and developing insightsAbility to create elevated, luxury content and edit photos and videos
• Fashion forward, intuitive, personable, a self-starter, multi-tasker and strong interpersonal skills
• Highly organized and detail oriented
• Mac proficient, knowledge of design programs a huge plus
• Previous experience using Meta tools and advanced excel skills