Senior Brand & Marketing Manager

Serenity Recruitment Group; Miami (FL); On-site; USD 100,000 - 130,000; Full time

Job summary

A prominent recruitment firm is seeking a Senior Brand & Marketing Manager to lead brand expression and campaign delivery for an ultra-luxury platform. The role emphasizes consistent brand narrative and ownership, focusing on taste and long-term brand equity. Strong candidates will have 8-12 years in brand-led marketing within luxury sectors. Responsibilities include managing agencies, overseeing content strategy, and ensuring collaborations align with brand values, in a founder-led environment.

Qualifications

• 8-12 years’ experience in brand-led marketing roles.
• Proven ownership of brand positioning and campaign storytelling.
• Background in luxury, premium consumer brands, hospitality, real estate, fashion, or lifestyle.

Responsibilities

• Own the brand narrative, tone of voice, and visual direction.
• Develop brand-led campaigns rather than calendar-driven content.
• Direct content strategy and ensure social presence is intentional and elevated.

Skills

Brand positioning

Luxury brand understanding

Agency management

Storytelling

Collaboration

Job description

Confidential Search

Role Overview

We are seeking a Senior Brand & Marketing Manager to take ownership of brand expression, narrative, and campaign delivery for an ultra-luxury real estate and lifestyle platform.

This is a brand-first role, not a channel-first or performance marketing position. The focus is on taste, consistency, and long-term brand equity, ensuring every touchpoint — visual, verbal, digital, and experiential — feels intentional, elevated, and world-class.

You will work closely with senior leadership in a founder-led environment, translating vision into clear brand execution while managing agencies and partners to a very high standard.

Key Responsibilities

Brand Ownership

• Own the brand narrative, tone of voice, and visual direction
• Act as the brand guardian across all internal and external touchpoints
• Ensure consistency across digital, physical, and experiential brand expression

Campaign Strategy & Storytelling

• Develop brand-led campaigns rather than calendar-driven content
• Ensure storytelling is refined, emotionally intelligent, and aligned with luxury positioning

Marketing & Go-To-Market

• Oversee brand and marketing strategy across digital, social, PR alignment, and partnerships
• Balance commercial objectives with long-term brand integrity
• Support launches, announcements, and high-visibility moments

Content & Social Oversight

• Direct content strategy and creative output across platforms
• Ensure social presence is editorial, intentional, and elevated
• Guide execution without chasing trends that dilute brand equity

Partnerships & Cultural Alignment

• Identify and manage brand-aligned partnerships across hospitality, wellness, fashion, culture, and lifestyle
• Ensure collaborations enhance credibility and positioning

Agency & Stakeholder Management

• Brief and manage creative, digital, PR, and production agencies
• Hold partners accountable to brand standards, timelines, and output quality
• Serve as the central point of alignment across stakeholders

AI & Modern Marketing

• Use AI tools thoughtfully to support ideation, planning, and efficiency
• Stay current with emerging tools while maintaining brand discipline

What We’re Looking For

• 8–12 years’ experience in brand-led marketing roles
• Proven ownership of brand positioning and campaign storytelling
• Background in luxury, premium consumer brands, hospitality, real estate, fashion, or lifestyle
• Strong taste level and understanding of restraint and nuance
• Comfortable operating in founder-adjacent environments
• Experienced managing agencies and cross-functional teams
• AI-literate and future-focused, without being trend-driven

What This Role Is Not

• Not a performance marketing role
• Not a social media manager role

This role owns brand and marketing direction, not channel execution.