Audience Growth Manager

Rele; New York (NY); On-site; USD 40,000 - 60,000; Part time

Benefits offered by this job

Equity stake

Part-time before VC funding

Job summary

Rele is an early-stage startup building a social platform with a strong emphasis on community, transparency, and a safe environment. We are seeking a pioneering social media professional to lead influencer marketing and drive audience growth from the ground up.

As we prepare for a Q3 2026 launch, you will shape our narrative, identify target audiences, and build a cross-functional plan with leadership to reach initial user milestones.

Qualifications

• Experience in social media marketing and influencer programs.
• Ability to plan and execute audience growth campaigns.
• Strong communication and collaboration with leadership.

Responsibilities

• Champion initiatives to develop new user audiences.
• Plan product launch pathways to first 1,000 and 10,000 users.
• Identify communities for platform adoption and engagement.
• Leverage social platforms to attract new users to the platform.
• Identify super users and create feedback loops.
• Develop social metrics to measure success.
• Help position brand across platform and collateral.
• Conduct market research and share results with leadership.
• Participate in VC pitches as needed.
• Build detailed buyer personas and audience segments.
• Drive acquisition through campaigns, giveaways, and emerging platforms.
• Experience with design or video tools is a plus.

Skills

Social media marketing

Influencer marketing

Content strategy

Audience research

Communication

Tools

Graphic design tools

Video editing tools

Job description

Welcome to Rele — the upcoming app and platform that will return human interaction to social media. We are not just building a product; we are building a movement upon a foundation of deep-seated values: an innovative mindset, flexibility, professional transparency, and an unwaveringly non-judgmental and mentally safe environment.

Our culture is our core competitive advantage — full stop. Our unique team encapsulates the culture that is the vital, non-negotiable blueprint that fundamentally shapes the authentic, trusted community of Rele.

The company is an early-stage startup, currently instealth mode. As we prepare for our Q3 2026 launch , we are looking for a pioneering social media professional to build our influencer marketing and portal to shape our narrative from the ground up.

Put simply, help us build our audience. And ensure it’s the right audience for the platform. More specific company details will be disclosed upon the execution of a non-disclosure agreement (NDA).

Candidates must be committed to proactive communication and a genuine, independent desire to make the world a better place. Securing team members who connect with these values is the single most critical element of our strategy. It is what ensures the integrity, differentiation, and longevity of our platform’s community.

Oision overview

Focus is on User acquisition, retention, and gaining traction for a new community platform:

• Champion company initiatives to develop new user audiences.
• In collaboration with the leadership team, prepare a plan for product launch and pathway to the first 1,000 and 10,000 users.
• Identify existing communities with growing userbases (clubs, charities, interests) to target for platform adoption.
• Leverage existing social media platforms to attract new users to our platform.
• Identify potential super users and create a feedback loop.
• Develop social metrics for success.
• In conjunction with other team members, help ensure optimal brand positioning on the platform and related collateral.
• Conduct market research / competitive analysis and share results with the leadership team.
• Participate in venture capital pitches, as needed.
• Build detailed buyer personas and audience segments to ensure content targets the right users.
• Drive acquisition through targeted campaigns, giveaways, and emerging digital platforms.
• Experience with graphic design and/or video editing tools preferred but not required.

Compensation: Equity on a predetermined vesting schedule and salary upon successful raise of capital. The opportunity will function on a part-time basis prior to venture capital infusion.