Founding Account Executive, Florist Partnerships

Gold Rose AI; California; Hybrid; USD 70,000 - 120,000; Full time

Job summary

Gold Rose AI is seeking a proactive Sales professional to sign founding florists in California, conduct shop visits and demos, and manage follow-ups. You will capture owner feedback to steer product and marketing, and craft playbooks with talking points and objection handling for a fast-developing network.

The role requires 3+ years of SMB sales, comfort approaching shops, clear writing, and a valid driver’s license for on-site visits across the California market.

Qualifications

• 3+ years selling to small business owners
• Comfort walking into a shop unannounced
• Clear, plain-spoken writing and follow-through

Responsibilities

• Sign founding florists ahead of Valentine’s Day 2027
• Run shop visits, demos and follow-ups, and keep the pipeline honest in our CRM
• Bring back owner feedback to guide product and marketing actions
• Build the sales playbook: talk tracks, objections, and first-week expectations

Skills

SMB sales

Field sales

Clear communication

Driver's license

Tools

CRM familiarity

Job description

You'll be the first person florists meet from Gold Rose. You'll walk into shops, learn how each owner runs their day, and show them how Gold Rose sends them more orders and takes busywork off their plate. You'll shape the pitch, the pricing conversations and the playbook every future rep uses.

What you'll do

• Sign founding florists ahead of Valentine's Day 2027
• Run shop visits, demos and follow-ups, and keep the pipeline honest in our CRM
• Bring back what owners say so product and marketing can act on it
• Build the sales playbook: talk tracks, objections, and what a great first week looks like

What you bring

• 3+ years selling to small business owners (restaurants, salons, retail, local services or similar)
• Comfort walking into a shop unannounced and being welcome there
• Clear, plain-spoken writing and follow-through you don't need to be reminded about
• A car and a valid driver's license for shop visits

Nice to have

• Floral, wedding or events industry experience
• You've sold software, payments or marketplace memberships before

What success looks like

In 90 days: 25 founding florists signed, a repeatable demo, and a written playbook.

About Gold Rose

Gold Rose sends independent flower shops more orders through the Gold Rose Network, and offers Gold Rose AI: an AI employee that answers customers, follows up and handles the busywork, always with the owner's OK. We're a California company, launching with founding florists ahead of Valentine's Day 2027. Gold Rose AI is a trade name of Alterra Holdings LLC.

Talent network. This role is on our hiring plan. Pay range is our current expectation and is confirmed when the role opens.

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