Foodservice Marketing Manager: Brand Growth & Innovation

Smithfield Foods

Smithfield (VA)

On-site

USD 105,000 - 140,000

Full time

14 days+

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Benefits offered by this job

Relocation Package Available

Job summary

Smithfield Foods is seeking a Marketing Manager - Foodservice to lead brand and sales-driven plans that align with annual growth goals. You will manage brand materials, execute national and local programs, events, and activations, collaborating with internal teams and partners to drive growth.

The ideal candidate is a relationship-builder, with a track record in product marketing, strong communication, and strategic thinking.

Qualifications

Bachelor’s Degree in Marketing or related field and 5+ years relevant experience; or equivalent combination of education and experience.
Strong understanding of brand and product management disciplines, marketing strategies, media and selling dynamics.
Experience with Power BI, SAP, and PMDM tools in a foodservice context is a plus.

Responsibilities

Brand/Product Management: develop annual marketing plan and sales tools; collaborate with cross-functional teams and agencies; analyze market trends and consumer insights.
Sales Support & Leadership: lead material approvals and presentations; participate in strategic meetings; understand P&L impact on marketing.
Advertising And Promotion Management: manage agency relationships; identify partnerships for brand growth.
Marketing Execution & Evaluation: develop and execute plans; ensure consistent brand messaging; optimize campaigns.