Brand Marketing Specialist - Growth, Insights & Campaigns

Smithfield Foods, Inc.; Smithfield (VA); On-site; USD 40,000 - 60,000; Full time

Job summary

Smithfield Foods, Inc. is seeking a Marketing Specialist to support iconic brands including Smithfield, Eckrich, and Nathan's Famous. You will analyze consumer data, develop marketing briefs, and coordinate cross-functional projects to drive growth and profitability.

The role emphasizes collaboration with internal partners, external vendors, and customers to deliver best-in-class campaigns, digital content, PR, and influencer programs while supporting budget and performance reporting.

Qualifications

• Bachelor's degree in Marketing, Business Administration or related field and 2+ years of relevant experience.
• Proficient in Excel Pivot Tables and PowerPoint; able to perform data-driven analysis.
• Strong verbal and written communication; effective in cross-functional environments.
• Willingness to travel up to 15%.

Responsibilities

• Support development and execution of annual brand plans and campaigns to drive growth and profitability.
• Assist brand managers with strategies, promotions, and consumer communications across channels.
• Lead creation of marketing briefs for agencies and internal partners with clear objectives and timelines.
• Coordinate cross-functional projects and monitor program performance and ROI.

Skills

Brand management

Marketing strategy

Cross-functional collaboration

Data analysis

Education

Bachelor's degree in Marketing, Business Administration or related field

Tools

Excel

PowerPoint

Database queries

Job description

Smithfield Foods, Inc. is seeking a Marketing Specialist to support iconic brands including Smithfield, Eckrich, and Nathan's Famous. You will analyze consumer data, develop marketing briefs, and coordinate cross-functional projects to drive growth and profitability.

The role emphasizes collaboration with internal partners, external vendors, and customers to deliver best-in-class campaigns, digital content, PR, and influencer programs while supporting budget and performance reporting.