Associate Brand Manager - Foodservice

Smithfield Foods, Inc.; Smithfield (VA); On-site; USD 55,000 - 83,000; Full time

Benefits offered by this job

Relocation Package Available

Be Well programs

Tuition assistance (Guild)

LinkedIn Learning access

Scholarship Program

Job summary

Smithfield Foods, Inc. is seeking an Associate Brand Manager for Foodservice.

You will lead marketing initiatives to drive brand growth and sales, manage brand and product materials, and collaborate with internal teams and external partners to build strong relationships. Reporting to the Foodservice Marketing Director, you will translate insights into impactful marketing plans and collaborate to optimize product strategies.

Qualifications

• Bachelor’s degree in Marketing or related field required.
• 3+ years of relevant experience or equivalent.
• Experience leading training, coaching, or mentoring others.

Responsibilities

• Serve as the go-to product expert across multiple categories and drive category performance.
• Develop and distribute sales tools; collaborate with cross-functional teams; support legal approvals and custom presentations.
• Oversee agency relationships and internal/external presentations; manage digital resources and marketing plan execution.
• Contribute to product development and market assessments; lead brainstorming and partner with innovation teams.

Skills

Brand management

Product management

Marketing strategy

Power BI

SAP

PMDM

Microsoft Office

Education

Bachelor’s degree in Marketing or related field

Tools

Power BI

SAP

PMDM

Job description

Smithfield offers challenging and rewarding careers where you can grow, contribute and make a real impact. It is sustainably feeding people around the world, producing good food the right way with respect for our people, animals, communities and planet. With opportunities across locations and functions, a culture grounded in our Core Four values - gratitude, communication, respect and accountability - and a strong commitment to learning, collaboration, and innovation.

VALUE YOU'LL BRING

The position summary states the general nature and purpose of the job. Overall accountabilities are defined in this section. Join Smithfield Culinary as an Associate Brand Manager - Foodservice, where you'll lead marketing initiatives to drive brand growth and sales. In this role, you'll manage brand and product materials, support national and local marketing programs, and collaborate with internal teams and external partners to build strong relationships.

Reporting to the Foodservice Marketing Director, this role is perfect for a marketer who thrives on delivering results. You'll use your strategic mindset and relationship-building skills to develop and execute impactful marketing plans, turning metrics into business drivers for sales and distributors.

If you're a self-motivated, fast-paced professional with a passion for marketing, we want you on our dynamic team!

WHAT YOU'LL DO

• Brand/Product Expertise: Serve as the go-to product expert across multiple categories. Analyze market trends and adjust strategies based on insights. Help drive category strategy and performance analysis.
• Collaboration: Develop and distribute sales tools (imagery, videos, sell sheets, POS). Collaborate with cross-functional teams to streamline product info. Assist with legal approvals and customized sales presentations. Participate in strategic meetings to align business goals.
• Advertising & Promotions: Manage agency relationships and internal/external presentations. Oversee digital resources (website, social media, internal tools). Support execution of the annual marketing plan to meet growth objectives. Ensure consistent brand messaging across all advertising and promotions. Provide feedback on creative work and manage marketing partnerships.
• Innovation Management: Contribute to product development and market assessments. Lead brainstorming sessions to explore new ideas. Partner with innovation teams to launch and optimize products.

WHAT WE'RE SEEKING

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals to perform the essential functions.

• Bachelor’s degree from an accredited college or university in Marketing or related field and 3+ years of relevant experience; or equivalent combination of education and experience, required.
• Experience acting as a lead by providing training, coaching, or mentoring to less experienced staff or through managing a process or project.
• B-B marketing experience with a food manufacturer or agency preferred.
• Direct experience or high-level knowledge with foodservice industry preferred.
• Understanding of brand & associated product management disciplines, key marketing strategies, media and selling dynamics.
• Familiar with Power BI, SAP and PMDM.
• Proficiency in Microsoft Office Suite, including Word, Power point and Excel, required.

OTHER SKILLS THAT MAKE YOU STAND OUT

Strong communication (verbal and written) and interpersonal skills. Superior project management and process improvement skills.

• Ability to prioritize projects, organize resources and direct projects efficiently to produce high quality and quantity outputs that adds value to the company, required.
• Ability to manage multiple projects at a time.
• Ability to maintain a keen attention to detail, multitask and work well under pressure.
• Ability to work well with others in fast paced, dynamic environment.
• Ability to be respectful, approachable and team oriented while building strong working relationships and a positive work environment.

The expected pay range for this position is $55,000 - $82,500 annually. Smithfield Foods provides pay ranges that reflect its good faith estimate of the salary or hourly wage the company reasonably expects to pay for a position at the time of hire. Individual compensation will be determined based on several factors, including but not limited to, the scope and responsibilities of the role, location of the position, the candidate’s qualifications and experience, internal equity, external market pay for comparable positions and budget considerations. At Smithfield Foods, base pay represents only one aspect of the comprehensive total rewards package.

Relocation Package Available

No EEO Information

Smithfield is an equal opportunity employer committed to workplace diversity.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, national origin, age, gender identity, protected veterans status, status as a disabled individual or any other protected group status or non-job characteristic as directed by law.

If you are an individual with a disability and would like to request a reasonable accommodation for any part of the employment selection process, please call us at 757-357-1595.

Smithfield is proud to offer robust, flexible and affordable benefit plans and programs to support our team members and their loved ones, and with out-of-pocket costs, on average, 20 percent less than plans offered by other employers.

• Beyond our medical plans, our Be Well programs offer tools and resources to enhance your quality of life, at no additional cost.
• These programs are uniquely tailored to our Smithfield team and provide support for elective surgeries, weight loss, mental health, cancer, kidney disease, diabetes, smoking cessation, asthma, maternity management and more.
• Our company invests in your future.
• We offer comprehensive training and professional development programs designed to help you reach your full potential.
• Through LinkedIn Learning, employees can access on‑demand courses, professional certificates, and skill‑based training to build capabilities aligned with career and business needs.
• Our partnership with Guild supports your continuing education with tuition assistance covering English language learning, high school completion, and degree programs, while our leadership development initiatives nurture high‑potential talent.
• We also offer unique benefits like our Smithfield Scholarship Program for employees' children.

Headquartered in Smithfield, Virginia, since 1936, Smithfield Foods, Inc. is an American food company with a leading position in packaged meats and fresh pork products. With a diverse brand portfolio and strong relationships with U.S. farmers and customers, we responsibly meet demand for quality protein around the world. For more information, visit www.smithfieldfoods.com. We believe in the power of protein to end food insecurity and have donated hundreds of millions of food servings to our communities. Smithfield boasts a portfolio of high-quality iconic brands, such as Smithfield, Eckrich and Nathan's Famous, among many others. For more information, visit www.smithfieldfoods.com and connect with us on Facebook, X, formerly known as Twitter, LinkedIn, and Instagram.