Fly - NA Sales Manager, Fly

Pure Fishing; Charleston (SC); On-site; USD 85,000 - 120,000; Full time

Job summary

Pure Fishing is seeking a Regional Sales Manager – Fly to lead a dispersed team of independent sales reps across the U.S. and Canada. You will drive sales growth, analyze territory performance, and partner with Supply Chain for forecasts and inventory planning.

The role requires fly-fishing expertise, strong leadership, and excellent communication to build dealer relationships, run launches, and support trade shows and events. Travel is expected.

Qualifications

• Bachelor's degree or equivalent relevant experience.
• Proven experience leading a geographically dispersed sales team.
• Knowledge of the fly-fishing industry is highly valued.

Responsibilities

• Lead and inspire independent sales representatives across the US and Canada.
• Analyze territory and product performance to inform sales strategies.
• Collaborate with supply chain for forecasts and inventory planning.
• Strengthen dealer partnerships and coordinate orders, returns, and samples.
• Work with Marketing and Product Management on launches and events.

Skills

Fly fishing knowledge

Sales leadership

Analytical skills

Communication

Forecasting

Relationship building

Team coaching

Problem solving

Organizational skills

Travel willingness

Education

Bachelor's degree

Tools

Excel

PowerPoint

Outlook

SAP

Job description

About Pure Fishing

Pure Fishing is a global leader in the fishing tackle industry, with a portfolio of iconic brands that includes Abu Garcia®, Berkley®, Fenwick®, Frabill®, PENN®, Pflueger®, Plano®, Savage Gear®, Shakespeare®, SpiderWire®, Ugly Stik®, and many more. The brands that came together to form Pure Fishing were founded by inventors and innovators responsible for many of the advancements in the fishing tackle industry that anglers worldwide benefit from today. Our team of industry-leading experts and our global network of operations and innovation hubs strive to find those next innovations and produce world-class products designed to delight our consumers, strengthen business for our customers, and build love for our brands globally.

But to us fishing is not just about business, it is about time shared with family and friends, for some the peace derived from time on the water or for others the thrill of the battle and satisfaction of the earned triumph, and for all that feeling you get with every catch. We are a passionate team hungry to win while dedicated to creating memorable experiences with our brands and products and helping anglers everywhere have more fun catching more fish. We want your next day on the water to be your best day on the water. At Pure Fishing we have high expectations for Execution, we strive to Empower our people every day, expect and encourage Authenticity.

Regional Sales Manager – Fly

Bring your fly-fishing knowledge and sales leadership to Pure Fishing. In this role, you’ll drive sales for independent sales representatives across the U.S. and Canada, combining team leadership, business analysis, and dealer support to grow the business and keep the right products available.

What will you do?

• Lead & Inspire – Coach and motivate independent sales representatives, set sales expectations, and provide the reports, product information, and tools needed to achieve targets.
• Drive Sales Growth – Analyze performance by territory, account, and product to flag issues early, identify opportunities, and turn insights into sales strategies.
• Plan & Forecast – Partner with Supply Chain on accurate forecasts, inventory planning, and purchasing to support appropriate stock levels and timely product availability.
• Build Relationships – Strengthen dealer partnerships and coordinate solutions for order entry, return authorizations, sample requests, and other customer and rep needs.
• Collaborate & Activate – Work with Marketing and Product Management on launches, dealer communications, shows, and events. Represent Hardy and Greys professionally in person, in writing, and on video.

What makes you a great catch?

You know the fly-fishing business and enjoy helping a sales team succeed. You're comfortable digging into the numbers, spotting opportunities, and resolving day-to-day challenges. Your organization, follow-through, and communication help you build strong relationships and represent our brands with confidence.

Why You Will Love It Here

• Work with a world-class brand in the fishing and outdoor industry.
• Lead a high-energy sales team and shape regional success.
• Be part of a collaborative, fast-paced, and exciting work environment.
• Travel and build meaningful relationships with customers and partners.

What You Will Need To Succeed

• Bachelor's degree or equivalent relevant experience.
• At least two years of sales or related experience, including fly-fishing industry experience. Working in or managing a fly shop, or selling to fly shops, is preferred.
• Ability to lead, coach, and motivate a geographically dispersed team of independent sales representatives.
• Strong analytical skills to build and interpret reports and support forecasting, inventory planning, and purchasing decisions.
• Proficiency with Excel, PowerPoint, and Outlook, and the ability to learn SAP.
• Strong written and verbal communication, relationship-building, and problem-solving skills.
• Highly organized and able to manage multiple priorities independently.
• Willingness to travel frequently, including weekends for trade shows and customer events.